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We surface, shape and deliver the stories that connect a brand to its audience โ€” crafting strategy and assets of a compelling digital experience. The result is greater brand awareness, deeper engagement, more qualified leads, and increased sales.

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Twitter | 11/16/2012

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@FabianMarquez

An unusual first day: @ronnyhasabeard going above and beyond his job description cente @ Centerline Digital t.co/11tiGUje

Twitter | 11/15/2012

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@apwhitehurst

Just deleted the @facebook app. The account is next. #politicsbelongontwitter

Twitter | 11/15/2012

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@stevenkeith

Keith boys avant riteguard t.co/ZBrKnXLX

Twitter | 11/15/2012

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@stevenkeith

Just posted a photo t.co/MIEtHWJ7

Twitter | 11/15/2012

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@ryankeefer

Flexplorer โ€“ Playing Around With Flexbox t.co/f13PxRb4

Twitter | 11/15/2012

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@ryankeefer

The David Lee Roth Show t.co/eMIy8STD

Twitter | 11/15/2012

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@johnvlane

peanuts! t.co/NH3OzCFn – marketing games are about winning the reward… but they’re also about the need to compete.

Twitter | 11/15/2012

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@bentist

Was reading Huff Post and saw the headline, “An unusual use for Vaseline” I swear my mustache replied in John Water’s voice, “Go onnnnnโ€ฆ”

Twitter | 11/15/2012

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@bentist

Anonymous LinkedIn stalkers are creepy.

Twitter | 11/15/2012

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@grettaface

Holy awesome! t.co/Rbh06yVu

Twitter | 11/15/2012

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@ashley_wentz

Devices are great, but face-to-face still rules. Great #infographic on #communicaiton. t.co/4AJQ6J3U @Adweek

Twitter | 11/15/2012

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@apwhitehurst

RT @CenterLine: are your customers working for peanuts? @maulerballer discusses better marketing games: t.co/bzk09iP2 – on the blog.

Twitter | 11/15/2012

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@stevenkeith

It was wonderful to see @jimdoughty41 at the @TriangleAMA gig. Jim you’re my hero. I was kidding when I said you were second best.

Twitter | 11/15/2012

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@ashley_wentz

RT @CenterLine: are your customers working for peanuts? @maulerballer discusses better marketing games: t.co/PjALXdav – on the blog.

Twitter | 11/15/2012

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@CenterLine

are your customers working for peanuts? @maulerballer discusses better marketing games: t.co/bzk09iP2 – on the blog.

Industry Insights | 04/05/2011

On Microsites & Brand Engagement

Consumers entering a microsite are generally more open to a brand's message compared to when they're served a brand's display ad. And the effectiveness of a microsite? It's all in the research. Here, a global study reveals the influence of a microsite and its potential to encourage consumer engagem...

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Industry Insights | 04/05/2011

From IBM Leadership About CityOne

IBM's CityOne paved a new road in the serious game landscape. This video features IBM leadership as they discuss the development of the game and their strategy for helping to solve complex business problems.

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Industry Insights | 07/26/2012

On The Death Of SEO And The Rise Of Content

Is Google actively killing SEO? The practice of optimizing your content to be found is changing. The importance is now on it's "buzz factor" created by others rather than "link factor" created by you...

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Industry Insights | 04/05/2011

From News & Observer About CityOne

"IBM's Smarter Planet program and the accompanying advertising campaign push the notion that technology - especially IBM's - can solve many of the world's problems."

Read Article

Industry Insights | 04/17/2012

On simplicity in design; it doesn't always mean "less."

Simplicity is not about "less." A better definition of "keeping things simple" would be: Just enough. So in some cases, you actually need more of something to be simple. This post talks about the guiding principles for simplicity in design.

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Blog | 11/15/2012

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by Allan Maule

Marketing Games: Cracking the Rewards Shell

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Blog | 10/08/2012

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by Mike Delaney

October Three for All: Ideas, Trends, and Inspiration

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Blog | 09/11/2012

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by Mike Delaney

September Three for All: Ideas, Trends, and Inspiration

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Blog | 08/28/2012

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by Cait Vlastakis Smith

The Expiration Date on Authenticity

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Blog | 08/23/2012

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by Steven Keith

Headline Engines for Creatively Exhausted Content Marketers

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Blog | 08/02/2012

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by Mike Delaney

August Three for All: Ideas, Trends, and Inspiration

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Blog | 07/31/2012

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by Cait Vlastakis Smith

Centerline Sessions: The State of User Experience (UX)

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Blog | 07/16/2012

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by Erin Monda

Centerline Sessions: The Case for Content Curation

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Blog | 07/13/2012

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by John Lane

The Holy Grail of B2B Content Marketing

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Blog | 07/12/2012

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by Steven Keith

CXO Content Conversations Part 1: Is Your Content Lacking Eminence?

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Project Spotlight

DuPont Kapton Product Demonstration

Project Spotlight

IBM System zEC12 Launch

Project Spotlight

IBM Power7 – UMass Dartmouth

Project Spotlight

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