Janrain

Janrain is the industry leader in social login and sharing, and it was time for a site refresh that reflected their powerful position. Faced with a product evolution that significantly changed audience communication strategies, we set out to create an engaging product story that would pull users into a carefully crafted and memorable site. Our work was cut out for us: We had to educate prospects, respect Janrain’s current brand recognition and highlight their track record of delivering kick-ass social solutions.

The new site packs a visual punch, but more importantly, it’s backed up by a strong story. Collaboratively, we created an experience that balances the established, respected success of Janrain with their pioneering, progressive spirit. Content and design work hand in hand to appeal to marketers looking for new solutions for their online campaigns. And for users who want to do a deeper dive, more technical details are easy to navigate. It’s sophistication meets sensibility in the best possible way.

What We Did

• Repositioned the new Janrain User Management Platform as the company’s primary offering.
• Crafted a cohesive product and solutions story, turning an abundance of technical and marketing information into engaging, benefit-oriented educational content.
• Created a custom icon system to quickly identify products, giving them recognizable new visual assets.
• Constructed a solutions tour to guide potential customers through the full capabilities of Janrain’s platform of products in one place.
• Built a customer success section, including testimonials, case studies and customer profiles, for Janrain’s primary verticals—news media, retail, entertainment, consumer goods and technology.

View the Janrain website or view more case studies.