More Case Studies

• Zappos.com
• MTV: O Music Awards
• Monotype Imaging
• BBVA Compass
• Einstein Healthcare
• VisitPhilly.com
• Stanford University
• Thomson Reuters
• Books-A-Million

Visit the Site

Like many large institutional sites, Einstein.edu had evolved wildly over the years, resulting in an experience that was difficult to use with content structures based on the health system’s internal organization, rather than in a way users would understand. Happy Cog collaborated with a range of Einstein stakeholders to build consensus around prioritizing patients’ and caregivers’ needs in the redesign. As a result, pathways to critical content, such as finding a doctor, scheduling an appointment, and locating visitor information were made more prominent. A persistent Patients & Visitors link was provided as a one-stop-shop for anyone wishing to visit a loved one at one of Einstein’s centers.

Forms like “Find a Doctor” were made simpler and now require only essential information. Finally, Happy Cog partnered with Einstein’s CMS implementation vendor to create template deliveries that met its needs while maintaining Web Standards and deep accessibility.

The highest praise this project received was the internal view within Einstein that with “Happy Cog’s help… we have been able to start some real changes… it’s made a major difference and trickles down to other things, but it started with a progressive approach to the web.”

We’ve already built great things for:

• A List Apart
• ADP
• Advertising Age
• AIGA
• The Amanda Project
• AMC Theatres
• American College of Physicians
• Amnesty International USA
• Appliance Parts Pros
• Archstone Apartments
• Arizona State University
• BBVA Compass
• The Bill & Melinda Gates Foundation
• Black Hills Energy
• Black Pixel
• Blogger
• Books-A-Million
• Brighter Planet
• BSR
• Bubakiki

• Build-A-Bear Workshops
• Capgemini
• Carlisle Wide Plank Floors
• The Center For Teaching Quality
• Cerner Corporation
• Change.org
• Channel 4 (UK)
• Climate Central
• Comhaltas
• Dictionary.com
• Einstein Healthcare System
• Fetch Softworks
• Fonts.com (Monotype Imaging)
• FragranceX
• Georgetown Law School
• Georgetown University
• Groupon
• Harvard University
• Harvard Business School
• Hershahotels.com
• Housing Works

• Kaplan Test Prep
• Kongregate
• Krylon
• Landmark University
• Longwood Gardens
• Ma.gnolia
• Marler Clark L.L.P, P.S.
• The McGraw Hill Companies
• MICA
• Michigan State University
• Moss Rehab
• Mozilla
• MTV
• Mun2 (Telemundo)
• Naked Pizza
• National Constitution Center
• Nintendo of America
• The Posse Foundation
• Progressive Waste Solutions
• Red 5 Studios
• Republic of Tea
• Riot Games

• Riot Racing
• Saiva Siddhanta Church
• SmartyPig
• Stanford University
• Sundance Film Festival
• Tenth Millennium
• Tethys Bioscience, Inc.
• The Today Show
• Thomson Reuters
• United States Holocaust Memorial Museum
• Visitphilly.com (GPTMC)
• Voting Information Project
• W. W. Norton & Company
• Warner Bros. Films
• Welton Investment Corporation
• WordPress
• The World Wide Web Consortium
• Zappos.com

Capabilities

We don’t specialize in a specific technology or type of business; we specialize in all of them. Have an idea for a project?

New York City publishing HQ

148 Madison Avenue Suite 600 New York, NY 10016

Jeffrey Zeldman Founder

Philadelphia client & product work

109 South 13th Street Unit 3 South (Third Floor) Philadelphia, PA 19107

Greg Hoy President

Austin client & product work

3601 S. Congress Ave Suite C-304 Austin, TX 78704

Greg Storey President