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SAY Media Partners with KN Dimestore to Measure Impact of Ad Engagement on Brand Metrics

Industry-first methodology provides unprecedented insight into campaign performance and increases value for advertisers
Marketing Magazine: Mobile Valuable, But Underutilized by Advertisers: Study

By Chris Powell

While mobile devices are increasingly helping consumers fill in the blanks on everything from purchase decisions to news information, a prominent marketing expert says the platform is underutilized by advertisers.

A new study from Montreal-based Say Media called “My Mobile is…” found that mobile ads drive consumers through the marketing funnel faster, while generating click-to-site rates between three and five times higher than standard online campaigns.
UTalk Marketing: Nivea For Men Gets Personal Through its F-commerce Campaign

Award-winning skincare brand Nivea launched a campaign in 2011 to encourage women to buy Nivea For Men products as Christmas gifts for males through their Facebook store. The real novelty was that the products could be sent out in specially designed gift-wrap that incorporated images of the recipient and sender, taken from the recipient’s Facebook account.

SAY Media Names New President

TIME Worldwide Publisher Kimberly Kelleher to Create a ‘Once-in-a-Generation Media Company’ at SAY Media
SAY Media Launches its Clean Campaign, an Initiative to Make Digital Content Work Better for Advertisers, Publishers and Consumers

Campaign Aims to Eliminates Web Page Clutter and Focus Consumer Attention on the Content They Care About
New Research Study by SAY Media, IPG Media Lab, TRU and comScore Reveals Changing Media Consumption Trends and Behavior

Results Show That 56 Million “Off The Grid” Consumers Are Slipping Past Advertisers Because They Are Removing Themselves From Live Broadcasting Ad Experiences

SAY Media Partners with KN Dimestore to Measure Impact of Ad Engagement on Brand Metrics