Campaign 2012 in the Media
Use the tabs below to explore the tone and volume of news coverage and Twitter conversations about each candidate or read the story behind the numbers.
- Tone of News Coverage
- Volume of News Coverage
- Tone on Twitter
- Volume on Twitter
Apr 30, 2012 - May 6, 2012
| Percentage of coverage | ||
| Negative | Positive | |
|---|---|---|
| Gingrich | 38% | 18% |
| Paul | 21 | 52 |
| Romney | 25 | 33 |
| Obama | 34 | 22 |
Apr 23, 2012 - Apr 29, 2012
| Percentage of coverage | ||
| Negative | Positive | |
|---|---|---|
| Gingrich | 39% | 18% |
| Paul | 26 | 39 |
| Romney | 27 | 41 |
| Obama | 50 | 17 |
Apr 16, 2012 - Apr 22, 2012
| Percentage of coverage | ||
| Negative | Positive | |
|---|---|---|
| Gingrich | 40% | 24% |
| Paul | 25 | 40 |
| Romney | 30 | 34 |
| Obama | 44 | 17 |
Apr 9, 2012 - Apr 15, 2012
| Percentage of coverage | ||
| Negative | Positive | |
|---|---|---|
| Gingrich | 50% | 22% |
| Paul | 36 | 31 |
| Romney | 34 | 35 |
| Santorum | 44 | 20 |
| Obama | 38 | 23 |
Apr 2, 2012 - Apr 8, 2012
| Percentage of coverage | ||
| Negative | Positive | |
|---|---|---|
| Gingrich | 47% | 16% |
| Paul | 36 | 28 |
| Romney | 33 | 35 |
| Santorum | 42 | 19 |
| Obama | 37 | 13 |
Mar 26, 2012 - Apr 1, 2012
| Percentage of coverage | ||
| Negative | Positive | |
|---|---|---|
| Gingrich | 33% | 17% |
| Paul | 33 | 33 |
| Romney | 29 | 41 |
| Santorum | 39 | 20 |
| Obama | 32 | 17 |
Mar 19, 2012 - Mar 25, 2012
| Percentage of coverage | ||
| Negative | Positive | |
|---|---|---|
| Gingrich | 30% | 21% |
| Paul | 28 | 24 |
| Romney | 29 | 41 |
| Santorum | 26 | 43 |
| Obama | 30 | 15 |
Mar 12, 2012 - Mar 18, 2012
| Percentage of coverage | ||
| Negative | Positive | |
|---|---|---|
| Gingrich | 29% | 27% |
| Paul | 24 | 31 |
| Romney | 17 | 61 |
| Santorum | 33 | 36 |
| Obama | 25 | 20 |
Mar 5, 2012 - Mar 11, 2012
| Percentage of coverage | ||
| Negative | Positive | |
|---|---|---|
| Gingrich | 31% | 33% |
| Paul | 23 | 33 |
| Romney | 16 | 58 |
| Santorum | 32 | 32 |
| Obama | 28 | 25 |
Feb 27, 2012 - Mar 4, 2012
| Percentage of coverage | ||
| Negative | Positive | |
|---|---|---|
| Gingrich | 43% | 20% |
| Paul | 23 | 36 |
| Romney | 28 | 45 |
| Santorum | 30 | 38 |
| Obama | 26 | 20 |
Feb 20, 2012 - Feb 26, 2012
| Percentage of coverage | ||
| Negative | Positive | |
|---|---|---|
| Gingrich | 42% | 20% |
| Paul | 21 | 37 |
| Romney | 33 | 26 |
| Santorum | 29 | 30 |
| Obama | 21 | 17 |
Feb 13, 2012 - Feb 19, 2012
| Percentage of coverage | ||
| Negative | Positive | |
|---|---|---|
| Gingrich | 43% | 20% |
| Paul | 22 | 34 |
| Romney | 51 | 23 |
| Santorum | 22 | 47 |
| Obama | 32 | 19 |
Feb 6, 2012 - Feb 12, 2012
| Percentage of coverage | ||
| Negative | Positive | |
|---|---|---|
| Gingrich | 43% | 30% |
| Paul | 26 | 32 |
| Romney | 41 | 33 |
| Santorum | 23 | 48 |
| Obama | 35 | 24 |
Jan 30, 2012 - Feb 5, 2012
| Percentage of coverage | ||
| Negative | Positive | |
|---|---|---|
| Gingrich | 36% | 33% |
| Paul | 21 | 28 |
| Romney | 37 | 32 |
| Santorum | 28 | 24 |
| Obama | 34 | 19 |
Jan 23, 2012 - Jan 29, 2012
| Percentage of coverage | ||
| Negative | Positive | |
|---|---|---|
| Gingrich | 33% | 36% |
| Paul | 22 | 28 |
| Romney | 40 | 28 |
| Santorum | 32 | 27 |
| Obama | 43 | 15 |
Jan 16, 2012 - Jan 22, 2012
| Percentage of coverage | ||
| Negative | Positive | |
|---|---|---|
| Gingrich | 32% | 42% |
| Huntsman | 28 | 21 |
| Paul | 20 | 32 |
| Perry | 33 | 19 |
| Romney | 33 | 45 |
| Santorum | 40 | 30 |
| Obama | 53 | 16 |
Jan 9, 2012 - Jan 15, 2012
| Percentage of coverage | ||
| Negative | Positive | |
|---|---|---|
| Gingrich | 38% |