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Holiday Shopper Attitudes, Channels, Tools, and Trends [Infographic]
Customer Behavior
To better understand holiday shoppers and their attitudes about online tools and channels, LivePerson conducted its 2012 Holiday E-Commerce Survey then highlighted its findings in an infographic. more
Posted 11/16/2012 at 10:00 AM
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A New Marketing Lesson From the 2012 London Olympics
by Liz Elting
Marketing Strategy
The athletes competing at the London Olympics broke many records, but the number coming out of the Games that is most revealing for us is the worldwide audience: not the number of TV viewers worldwide, but the overwhelming number of global online spectators. more
The B2B Lead Generation Manifesto [Slide Show]
by Christian Gulliksen
Sales
Are you happy with the quality and quantity of your leads? If not, your lead generation program likely needs a tune-up using the following five principles of lead generation. more