Welcome to PRWeek's special reports, incorporating in-depth client interviews and comment from leading agency heads across a wide range of sectors, from healthcare to corporate reputation.
Coming Soon Corporate reputation
Financial services firms are striving to avoid the comms mire created by the banks; PRWeek and its agency contributors look at how Nationwide is managing this task.
Leaders in consumer PR tell PRWeek how consumer brands engage consumers around the Olympics- and beyond, and we hear from EDF's Andrew Brown about its London 2012 activity.
Crisis leaders share their views on the industry, and PRWeek takes a look at how public bodies and retailers responded to the 2011 riots..
Public affairs leaders share their views on the industry, and PRWeek talks to Barnado's Puja Darbari about changing adoption laws.
As the discontent surounding the goverment's Health and Social care bill continues to grow, leaders in healthcare PR share their views on the industry, and PRWeek talks to Dr Josephine Perry of Nuffield Health about private healthcare groups' difficult comms balancing act.
What is a thought leader?
What is thought leadership and how does it contribute to a strong corporate reputation? PRWeek and TLG invited a collection of in-house communications directors, and observers, to give their insights.
PRWeek takes a closer look at the PR professionals making use of their specialist experience, and hears from our specialist agency panel.
Amanda Brown, head of PR at First Direct, shares her insights from digital comms strategy success. Plus comments from our specialist panel.
The Client View
Case Study: Tackling a burning issueBy Adam Hill, 22 June 2012
The August 2011 riots were a tough reputation challenge for public bodies and retailers, as shops burned and goods were looted. But saying as little as possible remains the default mode for the PROs involved.
Client view: Adopting a new approachBy Adam Hill, 24 May 2012
Barnardo's public affairs team scored a major hit in changing the Government's approach to adoption. Puja Darbari, UK director of policy, research and media, tells Adam Hill why this was so important.
Client view: The new private healthcare generationBy Jane Bainbridge, 07 March 2012
Amid the furore over the Health and Social Care Bill, Nuffield Health is playing up its non-profit credentials and unique mix of services. Jane Bainbridge talked to its head of external relations, Dr Josephine Perry.
Client view: Guy Esnouf, E.ON - Moving on from the conflictBy Jane Bainbridge, 14 September 2011
Two years ago, energy supplier E.ON was being painted as environmental enemy number one. But head of comms Guy Esnouf says the link between media coverage and corporate reputation is not clear.
Client view: Amanda Brown, First Direct - Beyond the phoneBy Lynsey Barber, 04 November 2011
First Direct's innovative digital comms strategy takes its customer experience into new realms. Lynsey Barber talks to the bank's head of PR about crowd-sourcing, coverage and compliance.
Client view: Aisling Burnand, Cancer Research - Learning to live with the coalitionBy Suzy Bashford, 08 June 2011
Excited by celebrities and desperate to defend business interests: Cancer Research's public affairs director Aisling Burnand reflects on a year of dealing with the coalition Government.
Client View : Lloyds TSB - Running the sponsorship marathonBy Suzy Bashford, 26 September 2011
Lloyds TSB has to be seen to make the most of its London 2012 sponsorship since it was taken into public ownership. Suzy Bashford talks to the woman who is masterminding the alliance.
Client view: Stuart Handley, Dell - The listening revampBy Suzy Bashford, 12 May 2011
Six years ago, Dell was one of the first brands to suffer from a social media-fuelled fall from grace. Suzy Bashford talks to the man responsible for improving the firm's ability to listen to customers.
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