Over the past few years, in addition to doing a lot of storytelling for video, I’ve had the privilege of interviewing digital marketers from Cisco, Ford, IBM, Goodwill Industries International and NetApp among other companies that are innovating successfully with … Continue reading →

If you haven’t seen a few TED talks (live or via TED.com), you are missing out. If you have, well, you know how great the talks are. TED (Technology, Entertainment, and Design) and TEDx – independently organized conferences focusing on … Continue reading →

Podcast: Play in new window

Podcast: Play in new window The Society for New Communications Research (SNCR) podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues. In this program, we have a three-way conversation with John Dolan, Christina McNeill, and … Continue reading →

New developments and expansion always bring wild experimentation and change. Though social and now mobile media have become more familiar, communicators struggle with these channels within the marketing context. Integrated multichannel marketing communications remains the key to successful deployment of … Continue reading →

Podcast: Play in new window

Podcast: Play in new window The Society for New Communications Research (SNCR)podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues. In this program, we present a conversation with Jeff Rohrs, Vice President for Marketing Research … Continue reading →