Become a WPR Corporate Sponsor

THE HALO EFFECT

Three in four listeners say their opinion of a company is more positive when they learn that it sponsors public radio.

• Public radio listeners are independent, discriminating shoppers; they tend to privilege quality over price.
• Public radio listeners are socially responsible, curious, creative, independent lifelong learners.
• Public radio listeners are more likely to hold management positions and work in professional occupations.

(Source: GfK MRI Doublebase 2010. NPR Profile 2011, published by NPR Audience Insight & Research.)

Digital Sponsorships

• 2.3 million website visitors each year
• Exposure for your business on 3 separate websites: wpr.org, ttbook.org, wprnews.org
• Online Visual Sponsorship: Your logo and message with a click through to your site
• See examples
• wpr.org
• ttbook.org
• wprnews.org
• Online Audio Sponsorship: Your audio message plays before or during an online audio stream, podcast or archived program
• Hear examples
• Live/archived sponsorship examples: ttbook.org, wpr.org
• Podcast example

On Air Sponsorships

• 450,000 listeners each week
• Regional or Statewide
• Ideas Network or NPR News & Classical Music Network

Click on maps above to view larger image.

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