If you casually ask an SEO how to redirect traffic to a new site, you can expect at least an eye twitch.

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October 3, 2012
spacer 10 Critical Steps to Redirect Traffic to a New Site spacer spacer
By Lisa Young
If you casually ask an SEO how to redirect traffic to a new site, you can expect at least an eye twitch. If you announce out of the blue that your site is moving to a new domain, expect serious gnashing of teeth and possibly warnings of doom and destruction for your organic search presence. For an SEO, this is the stuff of nightmares.

While there can eventually be tremendous benefits if the site has made improvements that will increase conversions, an improperly managed site migration can take your site back to ground zero in terms of organic indexing and visibility. Despite the downsides for SEO, site moves and massive redesigns happen frequently.

It is important for the mental health of your SEO team that you provide them with adequate time to prepare for the transition to help mitigate loss of traffic [...]

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