NUfactory chose Simone Pallotta as the official curator of 2012 OUTDOOR edition. Starting from the indisputable activism that Simone Pallota has put forth in the past years to promote public art projects in the city of Rome, this collaboration has been undetaken in order to make OUTDOOR festival a unique and well defined artistic project. Above all this collaboration can be considered as the clear will to make a better Rome, engaging some of the best professionals operating in the local creative industries.
Read the “Outdoor Urban Art Festival 2012″ Critical Text written by Simone Pallotta.
Outdoor 2012 is a festival based on the realization of artistic projects and cultural activities that aim to leave a permanent trace in the culture, habits and way of life in urban areas. Outdoor is more than a series of festival editions based on wall painting installations, it’s a developing project which becomes bigger year by year. If the first OUTDOOR edition can be considered a turning point in the perception and acceptance of street art by the city of Rome, now we can envision a strengthening the relationship between Rome and street art in general. The festival takes place in the Ostiense neighbourhood and in the surrounding area, an historic ex-working class part of town, today especially tied to Urban Art Projects remarked by a particular link between territoriality and internationality. Here on the website you will find a map with all the permanent wall painting installations made in 2011 and those that are going to be realized in 2012; as you can see the Ostiense neighbourhood is set to become even more the “official street art area” of Rome.
“Guarda in alto” in English “Look-up” is the official OUTDOOR 2012 slogan. A clear encouragement to glance up and look beyond urban environment boundaries to discover a better Rome-more creative, colorful, joyful.