NAACP Battleground Poll Results

Posted on November 09, 2012 by NAACP

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The NAACP and top pollsters, including Latino Decisions, polled voters on the issues that matter to them, their family and community for the NAACP Battleground Poll. Sixteen hundred African American voters and likely voters from Ohio, Virginia, Florida and Georgia were interviewed.  NAACP President and CEO, Benjamin Todd Jealous had this to say about the polls results:

This data underscores the decisive role we played in key battleground states.  It reveals opportunities for the GOP to improve its relationship with our community, and suggests the Democratic Party should not assume it will see the 2008 and 2012 levels of Black turnout in 2016.

Many voters expressed that creating a national jobs program is essential to winning the African American vote. Sixty percent of African American voters said that jobs are the most important issue to them; ninty five percent believe the federal government should be engaging in job creation opportunities for all Americans.  And 22% of African Americans identify health care as a top issue--23% chose education.

An overwhelming 65% of those polled think the Democrats have worked hard to solve poverty issues. Respondents also believe that Democrats have an advantage on public education, healthcare, and creating jobs. Respondents believed that the government has a role to play in creating access to quality public education, healthcare and jobs.  Eighty one percent of respondents believe that success in America depends on self-reliance and determination.

Marriage Equality and the DREAM Act, proved to be two issues that the majority of African Americans polled were in favor of. Ninty five percent of the respondents agree with the DREAM Act, which provides undocumented youth access to financial aid for college and university.  African American voters favor marriage equality by 50% and the percentage increased to 57% when language regarding specific religious protections were added.

The Battleground Poll serves as a blueprint for what African American voters consider when they vote for a presidential candidate. We see this poll as a reflection of our voter registration numbers. 

The NAACP was proud to engage 1.2 million voters this Election through their civic engagement program and register over 432,000 people.
NAACP 2012 Battleground Poll from NAACP
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