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Thriving in the Relationship Economy by Jerry Michalski Other Economies Information Economy Knowledge Economy Attention Economy Shoulders of... your guide to the Relationship Economy jerry@sociate.com knowledge is power knowledge is scarce attention is scarce SCARCITY 2 Paradoxes Authentic Relationships Credibility Today's Commercial Economy New Forces Where Does Economic Activity Go? Defensive Innovations Gift Economy Trustworthiness Time Old Forces Growth-Addicted GDP Economy Abundant Open Emergent Social Free Thrivable not fauxthentic Intent Scarcity = Value Time = Money Content is King Knowledge = Power Monopoly is best IP is your principal asset Protect that asset at all costs Externalities don't matter "Overcapitalism?" "Consumers," "branding" and "driving eyeballs" Vulnerability make nice make real To thrive 2) Relationships aren't primarily economical 1) Relationships should be between peers Corporations aren't peers Legally Physically Socially We got separated: Skeletons: 800-lb Gorilla: Sacred cows: "We would never open our data to outsiders." "Growth is our measure of success." "Everybody pays bribes in this country." Start by trusting (not naively) Nurture the commons Build your profits around it Get buff Learn the new dance Get visible Help Drop "consumer" The Relationship Economy Letting go Crowdsourcing Sustainable Profitable Cooperation Mutual Aid Community Transparent Useful Amenable Approachable Respectful The Commons Social media is helping re-humanize corporations Commercial Economy Relationship Economy "Consumer" Reintegration is happening Trust Conclusion: We're re-integrating commerce and society. It'll be great... and painful. Copyright Term Extension Act of 1998 Also 1998 Digital Rights Management Jean Russell Created October 2009 Updated November 2012