How to Engineer Increased Sales & Happy Customers With Behavioral Psychology

  • by Mark Hayes Mark Hayes spacer
  • Posted in How to Sell Online
  • November 15, 2012
  • 9
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When it comes to acquiring and keeping satisfied customers, smart entrepreneurs must understand what's going on inside their customers mind's. Just as we saw how neuroeconomics can be used for smarter pricing tactics, small business owners can benefit from insightful research in behavioral psychology to make more sales and provide exceptional customer service. 

Today, you're going to see some research that reveals how marketers and ecommerce entrepreneurs can use implicit egotism, social constructs, and appeals to social inclusion to create stronger brand engagement, keep customers happy, and increase their bottom line.

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A Preview of Catalog, Our New iPad Shopping App

  • by Adam McNamara spacer
  • Posted in Shopify Updates
  • November 13, 2012
  • 56
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Just in time for the holiday season, we're excited to announce the first release of Catalog by Shopify. This beautiful new Apple iPad shopping app lets customers explore and purchase over 5 million products sold on Shopify stores around the world. 


Mobile commerce is growing at a remarkable speed, and many potential customers are browsing and buying using an iPad. In fact, we estimate that by next Christmas, 43% of all purchases will be made on a tablet or smartphone. Catalog is designed to take advantage of the mcommerce trend and to open Shopify stores up to a new source of potential customers.

Catalog automatically includes all products currently being sold by over 35,000 active Shopify stores. As Shopify merchants you don't need to do anything to have your products listed, everything is completely automatic.

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5 Quick Tips to Get Your Ecommerce Store Holiday Ready

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The holiday season is swiftly approaching, and online store owners should start planning and executing their marketing campaigns now. Black Friday and Cyber Monday mark the start of the holiday shopping season for millions of  shoppers - and they're just around the corner.

Here are 5 quick tips to get you started: 

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Point Of Sale (POS) Software Uses And Applications

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The speed at which point of sale (POS) software is evolving is significant. If you've been in an Apple Store lately you'll have noticed the days of clunky old cash registers are long gone. Boutique brick and mortar retailers are moving toward leaner systems that operate on tablets and smartphones, not complicated systems that cost thousands of dollars. 

And it's not just retail stores that are interested in POS systems - ecommerce store owners who sell at craft fairs, trade shows, and farmers markets are also in need of inexpensive and easy-to-use point of sale solutions. Setting up a POS with your Shopify store is easy.

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Sell More With These 9 New Shopify Apps

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In today's App Store Showcase, we're bringing you nine great new Shopify apps to make your ecommerce store even more powerful. Most of these apps have a free trial so you can make sure they're right for you before you buy.

If you don't know already, the Shopify App Store is a collection of plugins (apps) that extend the functionality of your ecommerce store. We've got more than 200 apps for online store owners to choose from and we're adding new ones every week.

Are you a developer or know someone who wants to build apps for Shopify? We're offering $1 million dollars worth of cash advances to developers building Shopify apps. Learn more here. 

Here are 9 brand new Shopify Apps for you to check out, along with a special featured app at the bottom: 

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39 Awesome Moustache Products & Accessories For Movember

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Today marks the first day of Movember (the month formerly known as November), an annual event where men around the world grow moustaches to raise awareness of prostate cancer and other men's health issues. Movember has been quickly gaining popularity since 2004 and is now listed as one of the top 100 NGOs in the world. This movement is the real deal.

Win a Free Moustache Giftbox

Every week in November we will be giving away a free Shopify Moustache Giftbox. You can enter by following these three easy steps: 

  1. Hop over to Facebook and 'Like' Shopify (you need to like us so you can tag us in a picture).
  2. Take a picture of your awesome moustache. Of course, women can participate - with fake moustaches!
  3. Upload it to your Facebook page and tag 'Shopify' in your photo. 

We'll choose one winner each week of Movember and send you a Shopify Moustache Giftbox. The prize will be a bunch of the moustache products and accessories showcased below. In addition to the giftbox, we will also make a $100 donation to a Movember.com campaign of your choice. All photos must be tagged by November 30th at midnight EST. 

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How Small Companies Can Compete With Amazon

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Few companies can strike fear into the hearts of ecommerce merchants like Amazon. Its massive scale and focus on growth over profits allows Amazon to offer pricing that many smaller merchants simply can't compete with.

As an ecommerce entrepreneur myself, I would have an easier time hating on Amazon if it wasn't such an outstanding company. But unlike many huge organizations, it does a great job of providing quality customer service. And if you're an Amazon Prime member – like I am, full disclosure – you get free, fast shipping on just about anything you'd ever want.

So how can small merchants like us compete with such an appealing giant? 

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16 Productivity Apps Used By Shopify

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I've said it before, and I'll say it again: being productive isn't about working harder, it's about working smarter. Most of us at Shopify use an arsenal of apps to help us supercharge our productivity.

These 16 productivity apps are some of our favorites. They help us work smarter, faster, and more efficiently. Let us know what productivity apps you use in the comments. 

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9 Elements You Need to Conversion Test

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Operating an ecommerce store without conversion testing is like running blind. 

In this article we're going to cover what conversion testing is, why it’s important for online store owners, and give you nine popular tests you can start running on your store today.

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The Rise of Mobile Commerce

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Mobile commerce is huge, and it's only getting bigger. With the holiday shopping season just around the corner, there has never been a more important time to understand the significance of mcommerce within the online retail world. We analyzed mobile data from over 35,000 Shopify stores and found some really interesting trends. 

This Christmas, 1 in 4 purchases will be made on a mobile device. We estimate that next Christmas, 43% of all purchases will be made on a smartphone or tablet. 

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