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Nov. 19, 2012
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Arm & Hammer Reinforces Brand Value with Mobile Coupons
Arm & Hammer is using a mobile coupon as a way to gather customer intelligence from some retailers not willing to share that data....More
Nov. 15, 2012
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4 Ways Marketers Can Use Private Pinterest Pinboards 1
Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways....More
Nov. 13, 2012
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Using Online Communities to Improve Customer Service
In social media, customer service is often overshadowed by more savory concepts like ideation and driving sales. Here's three ways brands can use online communities to improve customer service....More
Nov. 13, 2012
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Coupons, Giveaways Drive Small Business Saturday Marketing
Small Business Saturday, hosted by American Express OPEN, has become an integral part of holiday marketing plans for small businesses....More
Nov. 9, 2012
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How Real-Time Data Transformed Revlon's Marketing: Q&A
Julie Marchant-Houle, vice president of marketing and global portfolio leader for Revlon, on the effects of real-time data on the company's business....More
Nov. 2, 2012
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Kohl's Targets Customers with a Bagful of Holiday Promotions 2
Kohl’s has just unveiled its 2012 holiday campaign, "Dream Gifts," that would set anyone’s lights a twinkling....More
Nov. 1, 2012
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National Brands Bet Big on Local Marketing: Survey
National brands have learned that, if they play their cards right, marketing on a local level increases sales and earns the community’s loyalty. But there's work to do, according to this survey from Balihoo....More
Nov. 1, 2012
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December to Deliver Highest Mobile CTR: Report
The latest stats on year-round mobil-use habits of consumers, according to the October MobileSTAT report from Jumptap, Inc....More
Oct. 29, 2012
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Three Initiatives for Motivating Loyalty Members
Participation in loyalty programs is up, but engagement is down. Kelly Hlavinka, managing partner of Colloquy offers solutions....More
Oct. 26, 2012
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HGTV Opens Experiential Holiday House 1
HGTV's Holiday House is the next stage in its strategy this year to sidestep some TV, print and outdoor ads in favor of a full calendar of event and experiential marketing programs....More
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