Peter Krasilovsky's

Local Onliner

Sep 24
2012

It’s All Local: Why Apple Has to Get Maps Right

As the New York Times noted this morning, Apple’s initial iOS6 foray into mobile maps has been greeted with a thumbs down by iPhone 5 reviewers, who prefer the polished Google Maps experience that was the prior default. But maps –and by extension, local — are strategically important to Apple’s future. You can bet Apple …continue reading »

Categories: Google, Mapping

Tags: Apple, Google, Mapping

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Sep 21
2012

SMB Digital 2012: Google Execs Discuss New Products and Local Progress

Google’s role in the SMB Digital Marketing community is huge, and at SMB Digital Marketing in Chicago today, two Google execs described some of the company’s activities that have impacted SMB marketing. Speaking on reseller side as an exec in the newly renamed “Channel Sales” division, Ben Wood noted that mobile and social have really …continue reading »

Categories: Conferences, Google

Tags: Ben Wood, Google, SMB Digital Marketing

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Aug 8
2012

The Return of Same Day Delivery via EBay Now

When eBay purchased Jack Abraham’s Milo.com in December 2010, it caused some head scratching. While retail Inventory is helpful to track goods availability and has some value in developing location-based promotions, it seemed an unlikely anchor for eBay’s SMB and local ecommerce services. Abraham’s upgrade of his title to head of EBay Local last year, …continue reading »

Categories: Deals, Google, Shopping/Transactions

Tags: amazon, eBay, EBayNow, Jack Abraham, Milo

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Jul 31
2012

Google Buys Wildfire: Social/Loyalty Anchor?

Google is adding Wildfire to its social-oriented suite of business services, paying “about $250 Million,” according to a source cited by The Wall Street Journal. The San Francisco-based company provides social media analytics for 16,000 customers, ranging from large SMBs to major brands such as Amazon, Unilever and Virgin. Wildfire launched in 2008 as a …continue reading »

Categories: Google, Social Media

Tags: Google, Victoria Ransom, Wildfire

Jun 27
2012

MLM San Francisco: Google Keynoters Focus on Optimizing Mobile

Google sees great usage and potential for mobile with features such as Google Maps, “which is one of the most popular Apps on any phone,” noted Surojit Chatterjee, head of mobile search ad products, who was co-keynoting at MLM San Francisco. Mobile “is an extension of the Web” and can get “better usage than banner …continue reading »

Categories: Conferences, Google

Tags: Google, MLM

Jun 6
2012

SFSW: Google Offers’ Mangtini on Enabling a ‘Much Broader Ecosystem’

Google Offers has just celebrated its first anniversary and now has a presence in 40 markets, says Group Products Manager Nitin Mangtini, who was speaking Tuesday at the Street Fight Summit West conference in San Francisco. Mangtini, who also spoke at BIA/Kelsey’s ILM East in March, stressed that Offers has gone far beyond a homogenous …continue reading »

Categories: Conferences, Deals, Google

Tags: Google, Google Offers, Nitin Mangtani

May 31
2012

Google Integrates Zagat into rollout of Google+ Local

Zagat is Google’s great equalizer against Yelp. Google has now demonstrated why it paid $151 Million for Zagat last September by including Zagat, which formerly cost $4.95 a month (or $24.95 per year), as part of its new rollout of Google+ Local. The newly branded service replaces Google Places. As a result of the integration, …continue reading »

Categories: Google, HyperLocal, Mapping

Tags: Google, Jeff Aguero

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