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Guest Post: How to really test whether a song has hit potential
PART TWO: BMG songwriter Freakchild on the realities of pursuing a career as a songwriter
PART ONE: BMG songwriter Freakchild on the realities of pursuing a career as a songwriter

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Interview with BENJY GRINBERG, president of Rostrum Records and A&R and manager for Wiz Khalifa, Mac Miller - Oct 17, 2011

[Mac Miller]s going to be one of the biggest artists in the world. I really truly believe that.

At a time when lack of investment in artist development is one of the most common gripes in the industry you could say that its encouraging to encounter, in Rostrum Records, a label where the patient development of homegrown talents is its chief focus. But given that the first fruits of its labours are Wiz Khalifa (US No.1, UK Top 5), whose debut single topped the Billboard Hot 100, and now Mac Miller, whose debut single has attracted over 30 millions YouTube views to date, encouraging seems too feeble an accolade this is an astonishing testimony to the power of brilliant artist development.

HitQuarters speaks to label president Benjy Grinberg about his first encounters with Wiz and Mac, what their development has involved, and how Rostrum will soon prove you can do major label numbers as a small independent.

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* Manager Daniel Weisman on establishing the career of rapper Wale

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Top Interviews

Interview with Adele manager Jonathan Dickins

Interview with Jason Flom, president of Lava Records (Jessie J, Black Veil Brides)

Interview with Simon Cowell, head of Syco Music (Leona Lewis, Il Divo, Susan Boyle)

Current Features:

Interview with Fernando Garibay, musical director for Lady Gaga

The PRiMER looks at Artist Management

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Special Features:

Special feature: Bridging the East-West Pop Divide - How western songwriters are finding success in the Far East with K-pop

Special feature Still All About The Song? - The Changing Sounds of Music City USA

From the archives:

"[Game] had a lot to prove, but Dre saw the swagger in him and thought he could do something with him"
Interview with Angelo Sanders, A&R at Aftermath for Game

"It's rare to find a band as young as [Maroon 5] were who play drums and guitars but aren't a stereotypical rock band. My thought was their music was advanced for its time, but when the album came out it would be where music was going. Sure enough ..."
Interview with Ben Berkman, EVP at A&M/Octone for Maroon 5

"When [Cash Money Records] first came into the business they were very reluctant to make records with other people. They probably felt they would steal their style"
Interview with Dino Delvaille, former SVP of Sony Urban Music