Posted on August 11, 2009 by Abby Johnson | (1 votes, average: 5.00 out of 5)
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Google announced yesterday that it has been working on a project called “Caffeine” that will re-write the architecture for Google’s Web search. As Matt Cutts shares exclusively with WebProNews, Caffeine is comparable to the “Big Daddy Update” back in 2005, which consisted of changes to the way Google crawls and indexes websites.
How much of an impact will Caffeine have on results? Matt says there will, hopefully, not be a big difference. Google will integrate Caffeine slowly and take user feedback into consideration.
Matt says, “If we push forward as fast as we can, double down on innovation and try to do the best that we can, [and] do the right thing for users, everything else will work out.”
This infrastructure modification will lay the foundation for future indexing changes and will also allow for the expansion of website speed and size. Incidentally, it could even provide a stronger architecture for potential real-time and semantic efforts.
If you would like to try Caffeine, you can check it out at: www2.sandbox.google.com.
Stay tuned to WebProNews as we continue to bring you exclusive coverage from SES San Jose 2009.
137 Responses to Matt Cutts Explains Caffeine Update
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I read that post, some information are there, but not too much.
Great interview. It’s always nice to get more information about Google updates.
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Nice work getting Cutts to go deeper than what he released on his blog. He is saying all the right things.
I think it’s going to be very interesting to see what power users find difference-wise, if anything.
The movement towards faster indexing is exciting.
They really look do alike now.
Btw, great interview
Great interview.
Matt’s comments about Caffeine helping Google to index more pages faster was very promising.
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Speed has always been important to Google, so much so that its ingrained in the Google Philosophy – Ten things Google has found to be true
#3 Fast is better than slow
Website speed is also an element of the Google Adwords Quality Score.
Great to see them leading by example.
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I think this will be a great update. I think now people who really want to see the efforts from their social marketing will be much more pleased.
Glad to hear they are concerned about keeping the search results static.
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Has the sandbox worked for anyone? Link is down at the moment. I want to try it with some of my customers relevant searches and see what happens.
I just realized I did not understand a word he said.
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Personally I do find a big changes for some search results but I guess it depends on what you are searching for but I bet some webmasters and bloggers will be hit hard.
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I think the new modification engine has been applied today. It’s an extraordinary change and I feel it’s rather mess up. The result is quiet different. One of my keyword disappears from the SERP. Peculiarly, my foreign backlink site appear in front pages.
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