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HospitalIndex surveys thousands of people in key metro areas, every quarter, to gather attitudes and perceptions of nearby hospitals. Survey results include insights about your organization in the context of your competitive footprint. Respondents are scientifically drawn from our panel of 1.2 million responders who have a time-proven ability to “tell it like it is.”
With a subscription to the HospitalIndex, you’ll receive concise information quarterly on how the public views your organization and your local and regional competitors. These insights will enable you to:
- Identify the competitive threats and opportunities you need to take swift action
- Measure marketing/advertising effectiveness and return on investment
- Develop campaign messaging that resonates with your audience
- Optimize your promotional resources allocations
- Manage your public image, even through crises
- Address emerging trends in your development strategy
HospitalIndex is a hybrid of multi-client research and customized surveys that are proprietary to your organization. This streamlined approach combines the economy of a standard, recurring research with insights specific to your strategic objectives.
Contacts
Maggie Trevor
Vice President
maggie.trevor@yougov.com
650-462-8011