Creative
Differentiation
Over a decade of award-winning web
design, graphic design and brand boosting.
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- I posted 4 photos on Facebook in the album "B&W Photography by Metropolites" t.co/5R8YZDyC 2012-10-09
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How We Work
We respect your experience. After all, you know your business best. That's why we seek client input throughout the creative process. The difference between pretty pictures and effective marketing is all about knowing the right message for the right audience.
Research and Evaluate
We can simply look at your existing graphic design and marketing messages and discuss them, or research your competition, hold branding sessions, and analyze results data you've already collected. Basically, we want as large and accurate a picture as we can get for your overall marketing plan.
Develop an Integrated Plan
What action do you want your audience to take? We work with you to fashion the right design and messages to achieve your goals. By thinking big and long-term, we help you roll out a phased approach.
Design
Everything we do centers on your goals. We'll keep your message and design clean and on-brand. And it will be designed to grab the right response from your target audience.
Build-out / Production
The design is the blueprint, and now we build. From sketch to mailing, or concept to animation, we will manage your projects for you. And make you look like a star in the process.
Test, Validate and Refine
Time permitting, we encourage testing multiple versions of a campaign, examining the results, and making quick adjustments. This can be done before the big launch, or after. But we always want to learn from each project.
Roll Out
We'll launch your campaign for you. We understand variable data printing to complex web hosting environments. We also think about follow-up companion pieces such as emails, post cards, and even phone calls to your audience. Integrated marketing increases your ROI so don't stop thinking big.