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MarketingNewz |
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No Marketer Left Behind
By Jeremy Victor
Expert Author
Article Date: 2012-07-25
Many universities are remain behind in preparing today's graduates for the demand of today's marketers. If you study marketing at a university, getting a deep understanding of sales is not always a part of the cirriculum, social media gets a brief review, and the four P's remain paramount. At it's core today's marketing (and marketing automation) knowledge must be centered on a deep understanding of how these critical components of a business work together to spur growth.
In this video roundtable from CRMSoftware.TV, Lauren Carlson, CRM Analyst, Software Advice, Eric Holmen, SVP Marekting & Sales, Silverpop, Kip Bodnar, Inbound Marketing Strategist, Hubspot, and Adam Steinberg, Segment Marketing Director, Hubspot discuss the evolved role of marketers and the skills universities need to be teaching students to equip them for success.
Some highlights:
- Learn how to tell great stories by understanding the buyer persona's needs and craft a story around that person's key problems and the solutions they crave
- Understand how to interpret and leverage marketing data to direct your marketing strategy and tactics
- Eliminate the focus on one thing, (like an email campaign), and focus on running frequent marketing tests, monitoring results and adapting
- What do you think? What are the core elements of marketing that universities must teach today's students?
About the Author:
eremy Victor is a B2B marketing and publishing executive who loves all things B2B, technology, and marketing related. With 15 years of experience working in online media and technology companies, he now devotes his working life to being president of Make Good Media, a B2B social media and content marketing consulting company. He leads the firm in helping B2B marketers develop programs that utilize the social web to attract and influence todays B2B buyers. He also serves Editor In Chief of Make Good Media's online B2B marketing magazine, B2Bbloggers.com.
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