I've been investing in better design lately and it's making me money.

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October 15, 2012
spacer The Impact of Better Design spacer spacer
By John Jantsch
I’ve been investing in better design lately and it’s making me money.

But, what is better design?

For some that term might simply mean better visual appeal, more pleasing to the eye or stylish.

To me it means better communication.

The primary thing I have to offer is information and better design allows me to communicate that information more effectively and more profitably.

I’m not suggesting that aesthetics of better design aren’t important, but of equal importance to me is hierarchy of information, white space and information way finding that is delivered with the right fonts, spacing and appropriate use of size and color. [...]

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