Upside

Frequently Asked Questions (FAQ)

FOR ADVERTISERS

Upside is a fast and simple way for IT vendors to generate high-quality leads for their sales teams.

Our exclusive network of content partners allows Upside to deliver high-quality leads at a low cost. Plus our quick and easy online signup process allows you to get your program up and running faster and you will know the exact cost of your campaign upfront when you place your order. 

There is no need to negotiate with multiple websites. Your Upside program will run across the entire Upside Content Network through a single point of contact-- your dedicated customer support representative. This will save you precious time in getting valuable leads into the hands of your sales team and will free you from having to manage multiple placements and contracts.

Register for an Upside program through the easy online signup process. You can choose how many leads you want to receive and what IT functions and organizational levels you want to target. You also provide us with your premium content (such as whitepapers and webcasts). Upside will promote this premium content across our network of high-quality sites. When an IT professional who meets your requirements registers to access Upside premium content, we pass them on to you as a lead.

It’s easy! Just click here to begin our simple online signup process. It only takes a few minutes to complete. Be sure to gather the information you will need to complete the form. 

Upside allows you to reach the IT professionals best suited to your products and services by allowing you to target prospects by IT function and organizational level.

You can design an Upside program to fit your marketing budget. Upside lead programs are based on a cost-per-lead--you only pay for delivered leads. The cost per lead for each program varies based on your desired target audience. You will be given a clear explanation of your cost per lead and total campaign cost prior to submission of your order.

No. You will be sent a monthly invoice for your delivered leads. You can remit your payment via check, credit card, or wire transfer at that time.

Yes, there is minimum 50 lead requirement for all Upside programs.

Not a problem! Upside gives you the flexibility to provide your own premium content or to leverage Upside industry-leading premium content that is tailored to your industry segment.

A member of the Upside team will respond promptly to your request to confirm the details of your program. You should begin receiving highly qualified prospects in a matter of just a few days.

For each lead you will receive company, name, title, postal address, email address, and phone number. You will also receive details on which content was accessed by the lead and the date and time that it was accessed.

Your leads will be emailed to you on a weekly basis as an Excel or CSV file attachment. If you would prefer to receive your leads via an alternative method, you customer service representative can arrange to have your leads transmitted through most standard methods and formats.

FOR PROFESSIONALS

Upside is a resource for IT professionals to access rich content and media on the latest product information, trends, and real-world best practices that will help you make smart purchasing decisions.

Upside premium content comes from our exclusive network of partners, including 1105 Media, as well as from top IT companies and service providers.

FOR PUBLISHERS

The Upside Content Network is a group of industry-leading web sites that publish and promote Upside premium content.

To become a member of the Upside Content Network, you must pass a site quality screening to ensure that your site visitors and content meet the rigorous standards we set for our partners. If you are interested in joining, please send us an email to start your application process.