By the Numbers - a Blueprint for Success
Today’s competitiveness is all in this about numbers. Although you’ve been tracking sales and subscriptions all along, the game is changing.
Sex symbols and leading publications have something in common: Great measurements. Get a load of those renewal rates. Check out the blockbuster sales on that cover. Rumor has it, that one’s using algorithms.
Publishing and measurement have always gone hand-in hand. Whether it’s open rates, advertising benchmarks, reach, or growth rates, numbers have always justified advertising and subscription rates. Today, measurements are transforming the economics of publishing and if you’re not keeping up, it may be harder to catch up.
“You have to track; you can’t assume,” said Jeff Bruss, president of Cole Publishing. “You need a baseline and you need to compare it to historical data.”
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Advertising Mgmt Software (1)
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Integrated Software Solutions (2)
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Training Programs (1)
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Mirabel Technologies, Inc.The Complete Cloud-Based Solution for MultiMedia Publishers
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Content Marketing InstituteThe Content Marketing Institute (CMI) teaches marketers how to own their media channels instead of having to rent them through advertising.
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Media Services GroupMedia Services Group is a leading developer of integrated software solutions.
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MaxPro Publishing Software