2012
November 15, 2012
24/7 Media Announces Ongoing Campaign to Educate Publishers and Advertisers
A 24/7 Media Press Release
Articles and Videos Aim to Simplify the Complexities of Digital Advertising
November 12, 2012
Data Management Platforms Poised to Become Scalable Solution to ‘Big Data’ Challenges
A Whitepaper from the IAB and Winterberry Group, sponsored in part by 24/7 Media
This white paper explores the mission and likely evolution of DMP technology.
November 9, 2012
3 Things The Online Ad Business Must Do NOW To Improve Its Credibility
Larry Allen, Real Media Group, for Business Insider
Over the last year there’s been much discussion of the many issues plaguing our industry that prevent us from truly accelerating growth.
November 8, 2012
24/7 Media Announces Sponsorship of White Paper on DMPs
A 24/7 Media Press Release
Interactive Advertising Bureau (IAB) and Winterberry Group To Release Paper on November 12
October 23, 2012
24/7 Media Selects Teradata to Power Its Digital Forecasting Solution
New analytics platform supports forecasting based on proven mathematical models – the way of the future in digital media
24/7 Media chooses Teradata to support its digital forecasting solution
October 18, 2012
Viewability: The Elephant in the Room
Larry Allen, Real Media Group, for Business Insider
Our industry is amazing. It is quite possibly the only industry where innovation can actually create more confusion, set back progress and defy logic. Take viewability for instance, we recognized a challenge in getting brand dollars from traditional media and instead of looking at the reasons why TV continues to dominate brand spend we shot from the hip and said “brands need validation that thei
October 18, 2012
People Power: Automation isn’t everything
Larry Allen, Real Media Group, for ClickZ
In this era of automation, publishers can simply list their inventory on the exchange and the buyers will come. RTB is a virtual Field of Dream
October 12, 2012
How REM Taught Us Everything We Need To Know About Real-Time Bidding
Larry Allen, Real Media Group, for Business Insider
I'm heading out for Austin today for business and hope to catch a few bands at Austin City Limits. Waiting for my flight I decided to look through my music archives and came across R.E.M.'s Automatic For The People. It was a comeback album of sorts for REM, following their overly commercial Out Of Time.
October 11, 2012
Media Innovation Group Announces New Hire in London
A Media Innovation Group Press Release
Melody Bobo Named Head of Account Management Team
October 1, 2012
Digital Industry Drives Job Creation
News from IAB
An IAB Study, underwritten in part by 24/7 Media, says ad supported internet is responsible for 5.1 million U.S. jobs and contributed $530 billion to U.S. economy in 2011 alone.
September 27, 2012
24/7 Media Announces New Hire In New York
A 24/7 Media Press Release
Mario Vaccari named Director, Product Management
September 21, 2012
Programmatic Buying — What's In It For You? (Also, What The Heck Is It?)
Larry Allen, Real Media Group, for Business Insider
Increasingly, programmatic buying is top of mind for buyers and sellers. Every advertising industry conference has a session on it. There are even entire conferences dedicated to the topic. It has had a major impact on how publishers and buyers interact. Yet, the surprising truth is that most buyers aren’t actually sure what it is. Nonetheless, they somehow know they need it -- like now.
September 20, 2012
Real Media Group Expands Publisher Connection to External Digital Ad Spend through Integration with Microsoft Ad Exchange
A Real Media Group Press Release
Real Media Group, a business unit of 24/7 Media, announced today the integration of the Microsoft Ad Exchange
September 12, 2012
24/7 Media Announces New Hires In New York and London
A 24/7 Media Press Release
24/7 Media, WPP’s marketing technology company, announced today two new hires in its London office and New York headquarters.
September 12, 2012
DMEXCO - Digital Marketing Exposition and Conference
David J. Moore, Chairman and CEO, 24/7 Media, joins a panel of leading industry executives to discuss: The Digital Transformation: Shaping models – Creating Business
September 6, 2012
Real Media Group Expands Video Formats and Opportunities
A Real Media Group Press Release
New Offering Provides Easy Ways for Advertisers to Add Actionable Ads to Branded Content
August 29, 2012
The Year Of Mobile?
Larry Allen, Real Media Group, for Business Insider
Every year for the last 3 years the pundits have been predicting The Year of Mobile. What exactly were they talking about?
August 27, 2012
24/7 Media Realigns Executive Roles to Address Needs of Global Customers
A 24/7 Media Press Release
24/7 Media Names New President of Real Media Group; EVP of Global Client Operations and Chief Financial Officer
August 27, 2012
Simplify and Win!
Larry Allen, Real Media Group, for ClickZ
Publishers are constantly looking for better ways to manage their supply and extract maximum dollars from their inventory.
August 22, 2012
Globalizing Sales
Larry Allen, Real Media Group, for Business Insider
Most publishers worth their salt are attracting audiences from outside their home market.
August 15, 2012
On Demand
Larry Allen, Real Media Group, for Business Insider
Media Buyers face an uphill battle every day. The pressure associated with planning and buying media can be a daunting task.
July 31, 2012
Here's How To Sell Your Platform To Media Buyers Who Have No Idea How It Works
Larry Allen, Real Media Group, for Business Insider
marketers Every day digital ad sales folks are asked to call on agencies and in an effort to evangelize, educate, promote...
July 25, 2012
Publishers Are Still Running Their Ad Sales Off Handmade Spreadsheets
Larry Allen, Real Media Group, for Business Insider
With the myriad of options available today in digital technology, how could publishers be so far behind...
July 18, 2012
Publishers Are Missing A Huge Opportunity By Ignoring Tablets And Smartphones
Larry Allen, Real Media Group, for Business Insider
Most of us who have worked in digital over the last few years have expected the day to arrive when we no longer needed physical keyboard
July 17, 2012
Audience Verification - Another Awful Idea?
Larry Allen, Real Media Group, for ClickZ
There is a lot of talk and hype surrounding audience verification these days.
July 16, 2012
Media Innovation Group ventures into Asia, headed by James Welch
In the News - Media Innovation Group
Based in Singapore, MIG will work to bring digital media buying and data insights closer to creative agencies.
July 16, 2012
We Have The Technology
In the News - Dave Moore speaks with WPP's The Wire
24/7 Media’s Dave Moore outlines his vision to turn WPP digital buyers into a ‘power user base’. Alexander Garrett reports
July 16, 2012
Joining the Dots: WPP's Data Alliance
In the News - 24/7 Media in WPP's The Wire Summer Edition
A new cross-Group alliance is helping clients to interpret and get value from their customer data
July 16, 2012
24/7 teams with Microsoft
In the News - 24/7 Media in WPP's The Wire Summer Edition
Tie-up creates powerful new partnership and suite of capabilities in digital advertising
July 11, 2012
These Two Media Companies Realized They Had To Evolve, Or They Would Die Out
Larry Allen, Real Media Group, for Business Insider
Media companies and agencies are struggling to keep up with the fast pace of digital media
June 28, 2012
Dan McKinney Promoted to Director of Platform Strategy and Development at 24/7 Media
A 24/7 Media Press Release
24/7 Media, WPP’s marketing technology company, announced today the promotion of Dan McKinney to Director of Platform Strategy and Development.
June 28, 2012
It's Time We Had A Standard Way To Measure The Quality Of Ads
Larry Allen, Real Media Group, for Business Insider
Programmatic buying of ads has seemingly taken over display buying, offering agencies unlimited access to display inventory...
June 27, 2012
Real Media Group’s Ad Serving Business Grows
A Real Media Group Press Release
Business Insider, Investing Media Solutions, Beliefnet.com and DirectorsLive choose 24/7 Open AdStream for its ad serving capabilities
June 20, 2012
Paula Burley Promoted to Director, Business Development at Real Media Group
A Real Media Group Press Release
Paula Burley Promoted to Director, Business Development at Real Media Group
June 20, 2012
Facebook RTB: A Win or a Miss?
Larry Allen, Real Media Group, for ClickZ
Facebook's announcement last week to allow real-time bidding (RTB) of impressions on the right rail of the site was big news...
June 20, 2012
Everything Changed When These Publishers Made The Leap To Digital-First Products
Larry Allen, Real Media Group, for Business Insider
My last few days have been interesting– I’ve been speaking with some of the major print publishers in the industry...
June 14, 2012
Real Media Group Announces Two Executive Promotions
A Real Media Group Press Release
Real Media Group, a division of WPP’s marketing technology company 24/7 Media, announced today the promotion of two executives.
June 12, 2012
24/7 Media Boosts Mobile App Advertising Capabilities With New Software Development Kit
A 24/7 Media Press Release
24/7 Media, WPP’s marketing technology company, today announced the launch of a new software development kit (SDK) for 24/7 Mobile.
June 7, 2012
24/7 Media Announces Two Executive Promotions
A 24/7 Media Press Release
24/7 Media, WPP’s marketing technology company, announced today the promotion of two executives.
June 6, 2012
VCs Funding Chaos
Larry Allen, Real Media Group, for Business Insider
If you’ve attended a digital conference in the last year it’s likely that you have seen the Luma slide at least once...
May 30, 2012
Amazon Readying a Mobile Ad Network … Commodity or Quality?
Larry Allen, Real Media Group, for Business Insider
Last week I read an interesting post on how major upgrades in infrastructure typically spawn entrepreneurs to do the unbelievable.
May 24, 2012
‘Partnering For The Ecosystem’ – Microsoft Ads COO O’Hara And WPP Group’s 24/7 Media Prez Bluman Discuss
24/7 Media - In the News (AdExchanger)
Yesterday, Microsoft Advertising and WPP Group's 24/7 Media announced a new deal, which consists of four main components
May 23, 2012
WPP’s 24/7 Media and Microsoft Announce Digital Advertising Partnership
A 24/7 Media Announcement
Agreement will help strengthen the ad technology offerings of both companies, improving digital ROI for brands and publishers
May 23, 2012
WPP in Microsoft Deal for Digital Ads
24/7 Media - In the News (NY Times)
WPP, one of the world’s largest advertising concerns, has entered into a partnership with Microsoft
May 23, 2012
WPP, Microsoft Unveil Exclusive Pact
24/7 Media - In the News (MediaPost)
In a move that will make Microsoft's Advertising Exchange the only non-WPP w/ "programmatic" access to WPP's real-time audience buying platform
May 23, 2012
Microsoft's New Web Ad Deal With WPP's 24/7 Media Explained In Plain English
24/7 Media - In the News (Business Insider)
Microsoft Advertising and 24/7 Media's new partnership will likely significantly increase demand for the ad inventory offered by 24/7's web pubs
May 22, 2012
Why Ads Should Be Like Music
Larry Allen, Real Media Group, for Business Insider
I'm sure after last week’s article on social media, you all probably expected me to jump on the Facebook train
May 16, 2012
24/7 Media and Moat Partner to Evolve Ad Engagement Metrics and Viewable Impressions
A 24/7 Media Announcement
New measurement options help brands better understand digital
May 16, 2012
Moat Partners With 24/7 Media With Hopes of Shaking Up Analytics
In the News (AdWeek) - 24/7 Media
The startup will now be able to provide analytics to over 9,000 companies globally
May 16, 2012
Raging Social Marketing
Larry Allen, Real Media Group, for Business Insider
Everybody is going social and brands know social is a must buy. But the question they are all asking is “what to buy”?
May 15, 2012
BBN To Launch SNAP
In the News - Real Media Group
BBN To Launch SNAP – The First Social Media Listening Tool Designed for B2B Marketers
May 10, 2012
Martini Media Selects Maxifier to Deliver Network-Wide Campaign Performance Improvements
24/7 Media, In the News
Martini Media and Maxifier partner
May 9, 2012
Until Now, There Was No Real Way To Know Who Saw Your Ad, Or If It Worked
Larry Allen, Real Media Group, for Business Insider
There is a great debate raging in the industry right now around “viewability metrics”.
May 2, 2012
The Power Of The Last Mile
Larry Allen, Real Media Group, for Business Insider
Mobile and video companies are getting a lot of attention in the press regarding their ability to address the shift in consumer habits.
April 26, 2012
Here's Why Mobile Advertising Needs TV To Be Successful
Larry Allen, Real Media Group, for Business Insider
There has been quite a bit of chatter lately about companion TV viewing on tablets and mobile phones.
April 24, 2012
Eliminate Media Fragmentation and Make Clients Happy
Larry Allen, Real Media Group, for ClickZ
Fragmentation is a word we don't hear as often as you might expect given the number of choices presented to marketers and their agencies.
April 19, 2012
The Companies That Define The Information Age Are The Ones That Know Consumers The Best
Larry Allen, Real Media Group, for Business Insider
Why your company must become a tech company.
April 17, 2012
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
An AdExchanger Article
David J. Moore, 24/7 Media's Chairman and CEO, talks with AdExchanger.
April 12, 2012
DG and 24/7 Media Announce Strategic Partnership
In The News - 24/7 Media
Expanded Relationship will Work to Increase MediaMind’s GroupM Footprint
April 12, 2012
Why This Is The Year Agencies Must 'Own' Video
A MediaPost Article
Roughly 179 million U.S. viewers watched more than 38 billion videos this past February, according to comScore.
April 10, 2012
Real Media Group Announces Availability of New Video Capabilities and Formats
A Real Media Group Announcement
Panache Ad Formats now fully integrated as part of 24/7 Video
April 4, 2012
DoubleVerify Trust Index Details State Of Ad Verification
In The News - 24/7 Media
DoubleVerify released its 2H 2011 Trust Index study that analyzes and provides insights on the state of the industry for ad verification
April 3, 2012
24/7 Real Media Rebrands as 24/7 Media, Inc.
A 24/7 Media Announcement
Leading digital marketing technology company announces new name, launches new business unit.
April 3, 2012
DoubleVerify Report Shines Spotlight on Compliance in Online Advertising
An Independent Report
Trust Index Shows that Ongoing Verification and Remediation Reduce Noncompliance and Increase Brand Safety
March 27, 2012
Does the 80/20 Rule Still Apply to Web Advertising?
Larry Allen, Real Media Group, for ClickZ
Everyday when speaking with publishers, partners, and vendors, I'm asked, "How can we create more value for marketers?"
March 21, 2012
Here's What Advertisers Need To Know About Buying Video Online
Larry Allen, Real Media Group, for Business Insider
I've written many times about the topic of inventory quality, the importance of working with credible partners and the fact that not all inventory is created equal.
March 13, 2012
Why Automating Your Advertising is a Bad Idea
Larry Allen, Real Media Group, for Business Insider
Over the last year there have been many articles written on real-time bidding (RTB), automation and the publisher's need to connect to trading desks and buying platforms.
February 29, 2012
How Publishers Are Losing Half Their Revenue With A Bunch Of Advertising Platforms
Larry Allen, Real Media Group, for Business Insider
Publishers today are constantly approached by vendors with solutions that claim to provide them with a variety of ways to generate incremental revenue, streamline operations and attract more advertisers.
February 28, 2012
Euro Round-Up: 24/7 Real Media Releases RTB Solution...
by ExchangeWire
Flexing Market Muscle: 24/7 Real Media Looks To Aggregate Dynamic Supply With New Real-Time Bidding (RTB) Offering
February 27, 2012
Buddy Media Announces Brighter Option Acquisition, Adds Paid Advertising Solution To Social Enterprise Software Suite
by Buddy Media
Integration of Social Ad Management Software Into the Buddy Media Social Marketing Suite Eliminates Barriers Between Marketers' Paid Advertising and Social Publishing
February 14, 2012
We Need A New Way To Define Ad Impressions
Larry Allen, Real Media Group, for Business Insider
It seems simple, but if you really think about it, what is an ad impression anyway?
January 25, 2012
Today's Mad Men Take Over an Evolving CES
Larry Allen, Real Media Group, for ClickZ
Leading up to this year's Consumer Electronics Show (CES), there was so much hype, it's as if everyone expected some earth-shattering announcements from the likes of Google, Apple, CBS, or Comcast.
January 19, 2012
From Information to Audiences: The Emerging Marketing Data Use Cases
by Winterberry Group
No matter what analogy you prefer, one truth is undeniably clear: Technology has fundamentally advanced the creation of what many call "big data".
January 3, 2012
Get Ready For An Explosion In Online Video Advertising
Larry Allen, 24/7 Media, for Business Insider
Last week Kevin Haley wrote a nice article on the price of video targeting in which he explored the associated value and resultant ROI of well-placed video advertisements.
2011
December 27, 2011
Why Google Is The Grinch Who Stole Your Business
Larry Allen,Real Media Group, for Business Insider
It's that time of year when we all reflect on the past, search our souls and determine what we want for the next year.
December 20, 2011
This Is How Ad Technology Needs To Tackle The Industry's Data Explosion
Larry Allen, Real Media Group, for Business Insider
Over the last five years, we've seen a growth in companies that generate audience data, like BlueKai, Exelate and 33Across, and those that capture transactional and conversion data, like Datalogix, Compete and Criteo.
December 14, 2011
Nicolle Pangis Named President, 24/7 Real Media, Europe
A 24/7 Media Announcement
24/7 Real Media, Inc., WPP's marketing technology company, today announced the appointment of Nicolle Pangis to the new role of President, Europe.
December 6, 2011
24/7 Real Media Acquires Digital Video Advertising Company, Panache
A 24/7 Media Announcement
24/7 Real Media, Inc., WPPs marketing technology company, today announced its acquisition of Panache, a leader in digital video advertising fulfillment software and services.
November 17, 2011
24/7 Real Media Announces Real-Time Bidding Capabilities
A 24/7 Media Announcement
Delivers First Scalable Technology Solution Enabling RTB Within One Ad Management Platform
November 8, 2011
Linkable Networks and 24/7 Real Media Announce Partnership That Taps Growing Consumer Interest in Digital Coupons and Card Linked Offers
A 24/7 Media Announcement
Partnership Marks Commercial Launch of the Linkables Platform. New Online Advertising Functionality Now Available Across 24/7 Real Media's Global Web Alliance.