People have become very good at tuning out the ever-increasing noise of online marketing for one very simple reason: it doesn’t resonate with them on a personal level. We think it should.
The Janrain User Management Platform (JUMP) is our offering to organizations who want to engage in more rewarding relationships with their site’s users. It’s a comprehensive solution for user management on the social web.
JUMP’s suite of products makes it easier to form a complete picture of the users on your site through rich and transparent data
collection and storage, relevant customer engagement techniques, mobile optimization to reach users anywhere and in-depth analytics to understand trends. It’s everything you need to turn anonymous guest visitors into active users you know and love.
We’ve been doing this longer than anyone else, and we literally wrote the book on some of the industry’s best practices. But don’t just take our word for it—check out what we’ve done for hundreds of leading brands.
Increasing site traffic isn’t enough anymore. The key is to turn anonymous visitors into known people with whom you can foster a relationship. But most people hate registration forms and are sick of creating new usernames and passwords. Janrain can help you transform visitors into brand advocates in a way they actually like.
Research shows that 86% of people say they may leave a site if asked to register the traditional way. Social login makes signing up fast and easy by pre-filling forms with social profile data and skipping cumbersome confirmation emails.
Should you wish to offer the option for traditional registration, Janrain facilitates conversions and data integrity with comprehensive registration tools.
People are constantly finding new ways to interact with your brand on mobile devices—make registration easy without the need for tiny form fields and screens.
Acquiring users isn't just about conversion—it's about making a positive first impression. Janrain's solutions provide an improved registration and sign-in experience.
"Password fatigue" is a real problem. Social login removes user frustration, security issues of password re-use and support costs associated with forgotten passwords.
Research shows that 88% of consumers may give incorrect profile info when registering the traditional way, but the data people maintain on social networks is more likely to be accurate.
Social login is inherently safer and more secure than traditional methods involving usernames and passwords specific to your site.
Your ecosystem of sites should feel like a well-connected family that lets users visit all of them without a hitch. Single sign-on facilitates easy travel across your properties in an authenticated manner.
One login means it’s a smooth transition to your other sites that recognize this profile—see more traffic across more sites.
Don’t interrupt your users’ experience or distract them from anything but visiting your sites—and give them a personal experience across all of them.
No one wants to be a number; with Janrain, you get the numbers but you also get a real look at the individuals behind those numbers.
See How
Traditional methods of learning about your site users leave much to be desired. Cookie-based clickstream tracking can be unreliable, and people resist completing lengthy registration forms when asked to provide first-party data. So how do you collect better information about your users without sacrificing conversion rates?
Janrain's solutions help you collect rich social profile data from your users with their permission with a click of a button. Use this data to create personalized, meaningful experiences and inform marketing campaigns through a better understanding of your customer. You'll no longer need to guess about your online users' interests, motivations and demographics. You'll know with absolute certainty.
Collect key data such as name, verified email, location, birthdate and gender from a user's social profile to inform marketing programs and create segmented campaigns.
Gather a wealth of psychographic data such as interests, favorite music, books, movies, hobbies and more to individually tailor content or recommendations.
Your days of making decisions based on outdated customer data are over. Each time users sign in with a social identity, you get a fresh copy of profile data.
Imagine understanding not only the demographics and interests of your users, but also their friends. Social login makes it all possible by providing permission-based access to a user's social graph.
Show your users which of their friends already support you—and who might if properly introduced.
Birthday reminders and gift suggestions for users’ friends on your site can be a welcome helping hand.
New registrations over time, returning users, preferred networks for social login and sharing, referral traffic by social network—get it all.
See which social networks are generating the most shares and traffic to your site so you can direct your energy to the most receptive audience.
Pinpoint who’s doing great things for your brand and reward those users.
Janrain social analytics integrate with popular analytics platforms to give you a complete picture of site performance in one place.
Janrain helps you form valuable relationships with your users so you can offer personalized experiences, build communities of brand advocates and reward your best customers.
See How
Build more valuable relationships with your users by providing meaningful experiences tailored to their personalities and interests. Offer ways for them to interact and share both with their friends and your brand. The result is a two-way conversation that's fulfilling for both of you.
Use the social profile data you collect and store to feed third-party content personalization or recommendation engines to increase engagement, purchases and conversions on your site.
Users can control their experience as much or as little as they want with advanced social profile features like profile pictures showing up automatically and configurable privacy settings. Users don't have to update anything since the most recent social profile data is pulled automatically.
Execute more personalized email campaigns and improve targeting by creating sophisticated user segments based on interests, hobbies, location or other demographics.
Don't just sell a product; sell an experience. Provide users with the opportunity to engage with others in their social graph and you build richer relationships for everyone. Plus, an engaging community empowers you to make sure you’re meeting your customers’ needs and desires.
People like to share and experience their interests/hobbies with their circles of like-minded friends, including online.
Get strangers talking about your brand/product with reviews, comments, etc. in meaningful exchanges that promote an active community.
People trust content from their friends more than marketing messages from a brand. Let your current customers speak for you.
Make it easy for people to be champions for your brand. It’s like having thousands of marketing assistants. What could be more cost-effective than word-of-mouth marketing?
Mobile social sharing lets your users share via popular social networks, SMS and email, all with a built-in URL shortener to track referrals.
The Janrain User Management Platform (JUMP) provides a foundation for user acquisition, engagement and enhanced customer intelligence.