The Capital Cabal

presents

Millennials Overview: Gadgets, Politics and Future Online Behavior

July 13th, 2011

7:30AM - 10:45AM

Washington, D.C.

Presented by eZ Systems

The Millennial Generation, also known as Generation Y, describes the demographic cohort having birth dates ranging somewhere from the mid-1970s to the early part of the Millenium.   Characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies.

Lee Rainie , Director of the Pew Internet and American Life Project , joins us again to present a compendium of recent data that focuses on key behavioral statistics of this dynamic and important generation. Areas covered include:

• Future online behavior and technology adoption trends
• Trends in social media participation and reputation management
• Trends in “gadget” ownership, wireless or otherwise
• Voting behavior data from the November 2010 elections, and insights into future voting trends
• New data on how Millennials use the Internet in civic and social groups

Attendees to this event will receive critical, independent and non-partisan data regarding these future creators and consumers of information.

Once again we have assembled a “Pundit Panel” of area experts to provide commentary and opinion on what the data might represent, including: 

Rob Pegoraro , Consumer Technology Expert
From 1999 to 2011 Rob wrote about the Internet, telecom services, software, smartphones, gadgets and other things that beep for the Washington Post’s Business section.  Rob experiences and writes about computers and gadgets with a non-trivial degree of annoyance at how badly they can perform, punctuated by delight when the thing works as advertised. Or, less often, exceeds his expectations.

Leslie Bradshaw , President & COO, JESS3
Leslie is best known for cultivating a culture of execution and exuberance at creative agency JESS3 . Named one of the top five female executives  in the technology industry by Fast Company, Leslie has been described as the “operational energy” behind JESS3’s explosive growth and international success. Leveraging her background in economics, anthropology and gender as a Phi Beta Kappa graduate of the University of Chicago, Leslie is a strategist in her own right and has consulted on corporate social strategies for top brands including Nike, Intel, C-SPAN, Marriott, Google, SnagFilms and Pfizer.

Matt Goddard, CEO of R2integrated
As CEO of R2i, Matt Goddard brings deep understanding of social network theory and digital marketing platforms to R2i's clients and partners. His visionary thinking about brands & the engagement strategies that activate “communities of interest” has attracted a national clientele, including Black & Decker, Microsoft and Forbes. Matt's energy & passion for rallying brands to become digital publishers has made him a sought after speaker who regularly contributes to academic & business forums on the future of marketing communications in a peer to peer world.

This session is sure to be an informative eye-opener, as our presenters are pushing the envelope and you'll be the wiser for it!

We thank our Platinum Sponsor eZ Systems  for helping to make this event possible.