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- Adweek Talent GalleryProject Featured On:Adweek Talent Gallery — 9/9/12
- Typography ServedProject Featured On:Typography Served — 10/28/12
Inspiring Respect
by
Anton Burmistrov
London, United Kingdom
Follow on Bēhance
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- Inspiring Respect .Typeset for Benson & Hedges Gold
- Whilst a man is defined by his actions, everything from the car he drives to the clothes he wears is a further signifier of his tastes, status and style, each accessory a mark of his distinction. We inspire our audience by reinventing the classic B&H crest to capture his influences and aspirations, past and present. Depict the traditional and contemporary cultural beacons and aspirations of the more distinguished gentleman.Two letter sets were designed for this project, distinguishing the differences between past and present. These letter sets are used in the B&H Gold guidelines.
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- Process
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- This concept is used across everything.
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