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The Last Call by Lean Mean Fighting Machine

Samsung asked Lean Mean Fighting Machine to promote the European launch of the Beat DJ - a mobile phone which showcases high end Bang & Olufsen hardware and unique DJ-style MP3-remixing features. More on Lean Mean Fighting Machine's award winning campaign.

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EXPLORE MOREIAB UK NEWS

Survey reveals need for OBA education

IAB and Olswang survey finds wide gaps in public knowledge of online behavioural advertising

  • Yahoo! and Microsoft deal set for 2010

  • Illegal downloaders 'do pay for music'

  • Content owners boost YouTube revenues

  • Facebook tops new marketing study

  • Google launches new music search tool

  • Yahoo 'signs search deal with OneRiot'

 
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This 'handy' handbook provides all useful research, case studies and top tips about the women demographic online.
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The IAB along with the signatories of the Good Practice Principles have put together a simple guide to online behavioural advertising.

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