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Independent Retailer Assesses Value of Mystery Shopping
Carl Ashby, president of Ann-Crittenden Hallmark Gold Crown stores, was interviewed by Independent Retailer magazine about his experiences with mystery shopping for his stores. Listen to the podcast here.
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American Express Survey Reinforces Value of Mystery Shopping
The results of a survey released on May 3, 2011 by American Express clearly bode well for companies that conduct mystery shopping programs and act on them. The study quantifies the business benefits of good service and penalties for poor service, giving evidence in support of the value of mystery shopping programs.
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The Value of Mystery Shopping Programs
The value of mystery shopping programs differs from project to project. Value depends on the extent to which a program meets its objectives and, indeed, what those objectives are. But in a general sense, the value of mystery shopping is clear.
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Be alert over the holidays!
An increase in scamming activities is expected. Many attempt to lure shoppers with promises for "easy money" during the holiday season.
Stick with MSPA member companies to be safe. Click the link below to view our current listing of mystery shopping provider companies.
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Stick with MSPA Companies to Avoid Scammers
Scammers pretending to be MSPA or member companies seek shopper details by email or telephone. Read on to learn how to avoid being scammed and how to engage with legitimate mystery shopping companies.
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2013 Annual Conference Announced
MSPA-NAβs 15th Annual Conference will be held in San Antonio, Texas at the Marriot Riverwalk Hotel, September 25 β 27, 2013. More information on the program and schedule will follow in January 2013.
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