Welcome to the Software Monetization Channel
Today’s software publishers face a multitude of software licensing and entitlement management-related challenges ranging from blatant software piracy and unintentional software misuse to internal operating challenges associated with flexible catalog management and usage or compliance tracking and reporting. Fortunately, there exists software monetization solutions dedicated to ensuring that software publishers are poised for profitability by maximizing revenue, minimizing operational costs, and improving customer experience along the way. Welcome to the Software Monetization Channel sponsored by SafeNet, a provider of software monetization solutions.
The Software Monetization Channel discusses how successful monetization platforms allow software publishers to control and manage how software is packaged, licensed and sold. Revisit the Software Monetization Channel for a variety of breaking news, case studies and white papers and tips to help you get the most revenue from your products.
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What is Software Monetization?
The term "software monetization" on its face seems simple. In theory it describes a company's extraction of the fully-appreciated value from the software it creates and sells. However, theory and reality do not always overlap. In fact, regardless of software type, or how it is delivered into the market for commercial use, the ability to optimize the value of software products and services must address a variety of issues.
Featured Software Monetization Articles
The Four Pitfalls of SaaS Monetization
10/16/2012
A transformation is taking place in the software industry. Experts agree that the number of traditional on-premise-only software vendors will continue to decrease at a rapid rate and most new software vendors coming to market will focus on building their solutions as SaaS (Software-as-a-Service) offerings. Despite this fundamental shift in the delivery of software, developers still need to pay close attention to maximizing the value of their software from both a revenue and cost perspective.
Opsview Uses Software Monetization to Improve Customer Experience and Operational Efficiency
10/8/2012
When we are kids, we rely quite a bit on trust. We trust our friends to take care of the toys we lend them, we trust adults to act fairly and we trust that people won't take advantage of us. This system works pretty well for children, it starts to fall apart in the business world. Opsview, an IT monitoring company, learned the hard way that a trust-based license model simply does not work, and the company decided to transition to a more flexible, enforceable software monetization and licensing model in order to generate and protect revenue.
Pricing and Packaging: No Longer an Afterthought in Software Monetization
10/2/2012
In the past, many software developers saw a clear and simple path to profits: First, make a killer product, then drive down costs, and finally, sell as many units as you can. Lather, rinse and repeat. Unfortunately, this model is no longer practical in the modern, complex world of software monetization. As Amy Konary, research vice president of software licensing, provisioning and delivery at IDC pointed out in her presentation, "The New Look of Software Monetization," at Licensing Live US 2012, this is like asking someone to jump into a colorfully painted van driven by a unicorn. It may seem like a good idea at first, but down the road, you may want to jump out of the van, despite the colorful and interesting company on board.
Opportunities You Can't Ignore to Make Money via Software Monetization
10/2/2012
According to some, it's quite easy to make money in the software monetization space. Simply implement a strategy that encompasses cloud, social media, mobile and big data, toss in a few more industry buzz words, and let the cash flow. Unfortunately, it's not as easy as that.
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Software Monetization Industry News
SafeNet and Xceedium Partner to Deliver High-Assurance Privileged Access Solutions for Private, Public and Hybrid Clouds
11/28/2012 9:00:08 AM
Business Software Alliance Targets Houston in Anti-Piracy Radio Campaign; Scott & Scott, LLP Says Campaign Entices Whistleblowers with Offers of Cash Rewards
11/28/2012 4:59:56 AM
Newvem Announces Partnerships with 30 Leading Cloud Solution Providers
11/27/2012 9:59:57 AM
Solve Media Forms Security Advisory Council for Online Advertising
11/27/2012 1:30:20 AM
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Software Monetization Resource Center:
Learn about these core elements to a complete software monetization strategy:
Software Protection
- Case Study: Iritech increases sales, secures its competitive edge, and flexibly expands into new markets using hybrid instance of Sentinel HASP
- Webcast: How to Sell More Software Using Trialware
- White Paper: Addressing New Challenges in Software Protection with .NET
- White Paper: From Hack to Counterattack: A Guide to Protecting Software Products Against the Top 8 Piracy Threats
- White Paper: Understanding White Box Cryptography
Software Licensing
- Webcast: 7 Traits of Licensing Champions
- White Paper: How to Get SW Licensing Right the First Time
- White Paper: Build vs. Buy
- White Paper: Meeting Customer and Business Needs in a Changing Market
SaaS Licensing
- Video: Software Monetization in the Cloud: Navigating the Top 6 Cloud Blocks
- Video: Introduction to Cloud Licensing
- Webcast Series: Let's Do It In the Cloud (2011)
- Webcast Series: Navigating the Cloud (2010)
- White paper: Best Practices for Transitioning On-Premise Software Business to the Cloud
- White paper: Cloudy with a Chance of Insight: An ISV's Guide to Customer Usage Data Collection and Analysis in the Cloud
Entitlement Management
- Report: Frost & Sullivan Global Software License Management Market Report 2011
- White Paper: SafeNet and IDC Present a Lifecycle Approach to Software Licensing and Entitlement Management
- Case Study: Following Several Acquisitions, Sage Implements Sentinel RMS to Harmonize a Multitude of Disparate Licensing Systems
Software Licensing Operations
- Video: Software Licensing Operations: Cleaning up the Back Office
- Case Study: Vero Software Simplifies Distribution and Reduces Costs with Sentinel RMS
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Join us for LicensingLive! on Oct. 2nd
For the latest software monetization news, events, discussions, and resources, visit LicensingLive! You’ll hear from software industry thought leaders, gain valuable insight, and stay one step ahead of the trends and changes to our industry.
From on-premise, hybrid, and into the cloud, this is your community. Join us!
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