Toby Beresford
Bio
Toby Beresford is a digital and social architect. If you're planning a new digital strategy, whether that's for a product or campaign, and you need it planned to fit with the prevailing technology and cultural trends from social media to mobile then Toby can help you develop a practical blueprint that works. Blogs Toby writes and edits the popular industry blog - www.gamificationofwork.com and contributes to .net magazine, Sky News and ITV as a social media and gamification expert. Background Toby's current startup is Leaderboarded.com based in Google Campus, Tech City, London, UK. Previously he was founding chair of both the DMA Social Media Council and the Facebook Garage London. He sold his Social Media Agency, Nudge, to Canadian firm Syncapse in 2010 for an undisclosed sum. Usually operating at the crest of the next wave, his opening keynote at Social Media World Forum 2010, "the rise of the social media machine" has proven to be an accurate predictor of social media's continued appeal. Toby made a name for himself as a leading creator of branded social games on Facebook including Sony Playstation's "Buzz! the Friend Quiz" with over half a million players, and Reckitt Benckiser's "poweRBrands". He also won a hackathon as judged by Mark Zuckerberg with his Tube Warning Facebook app. Over the past 15 years he has also been involved in creating social network software for non-profits and enterprise web apps including Pharmaceutical, HR and Healthcare. He has a first class degree in Computer Science from the University of Durham Services Toby currently offers the following services on a consulting basis:
Recent Portfolio 2012 consulting projects included:
A resumé is available via LinkedIn. | Follow: @tobyberesford Contact: toby@tobyberesford.com |