On Demand Webcast - Winning the brand share battle

Identify the biggest growth opportunities for your brands and how to unlock them.

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The desire disconnect

In Focus - You can't always get what you want

Why consumers don’t act on their desires and what this means for brands.

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Press release - Customer dynamics redefined

TNS Introduces a New Approach to Accurately Identifying Growth Opportunities for Businesses.

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If you’re going to win the brand share battle, you need to understand exactly where the opportunities exist and how to leverage them. Traditional approaches just don’t provide this level of precision.

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Opinion Leader - The trouble with tracking

Today’s trackers ask the wrong questions – and they ask far too many of them. Jan Hofmeyr challenges the future of tracking.

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Video

Jannie Hofmeyr speaks about The Commitment Economy.

Press release - £7.1bn of grocery spend up for grabs

£7.1bn of grocery spend up for grabs if Waitrose can convert ‘Shallow Shoppers’.

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Press release - Glittering future for Champagne

Consumers are still keen to indulge their taste for the finer things in life.

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The Commitment Economy

Each year brands leave billions of dollars on the table, failing to achieve their full sales potential.

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Major growth opportunities for mobile and online payment companies