BRITE Conference | Center on Global Brand Leadership

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by

BRITE '13 Conference

March 4-5, 2013
Columbia Business School
New York, NY

CMOs speakers: Mastercard, Intuit, Meredith, & Citigroup

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BRITE Videos

A New Path to Purchase
Marc Speichert, CMO, L'Oreal, USA

Five Strategies for Entrepreneurial Branding
Julie Cottineau, Founder, BrandTwist

Overwhelming Consumer Choice
Professor Sheena Iyengar

Making Machines That Make Anything
Bre Pettis

Brand Leadership Blog

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Coverage of BRITE '12

"Study Finds Marketers Don't Practice ROI They Preach"
-AdAge

"L'Oréal USA's CMO Highlights Company's New Digital Purchase Path"
-MediaPost

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