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| Word |
Description |
| Active Readers |
Active Readers is a measure of the number of individuals who actually read your feed content in a given period. |
| AdSpot |
An AdSpot is a spot where ads are displayed. This spot can exist as an on-site location, or as a hosted or remote feed. |
| API |
Application Programming Interface - An API provides users with a programmatic method of interfacing with an application, be it desktop or web-based. |
| Circulation |
Circulation is the number of individuals (subscribers) who have received your feed in a 24 hour period. |
| CNAME |
Canonical Name - This is a term used by Domain Name Services to indicate an alias. If one hostname or website name is a CNAME for another, then the first actually points to the second. |
| CPC |
Cost Per Click (CPC) is one of the online payment models by which advertisers pays for each click through made on their advertisement. This is an ideal method of payment for advertisers who need to guarantee they only pay for those viewers of an ad that click on it and visit a page on their site. |
| CPM |
Cost Per Mille (CPM) is one of the online payment models by which advertisers pays for every 1000 impressions of their advertisement. This is an ideal method of payment for advertisers who want to guarantee only the number of people who sees their ad. The "M" in CPM is from the Roman numeral for 1000. The Roman numeral M was derived from the latin word "mille" meaning "thousand". |
| CTR |
Click Through Rate (CTR) is the percentage of impressions that resulted in a click through. Calculated by dividing the number of clicks by the number of impressions. For example if a banner was click on 17 times after being displayed 1000 times, the banner would have a click rate (CTR) of ( 17 รท 1000 = .017) 1.7%. |
| FeedPowered Ad |
A proprietary Pheedo ad unit which uses a customer's RSS or Atom feed as the source for the content to be displayed. |
| Hosted Feed |
An RSS or Atom feed which is hosted on the Pheedo servers. |
| iRSS Feed |
An iRSS Feed is a feed in which the content is customized to the user. Either by using unique item click URLs, or by allowing the selection of specific content categories to be displayed. Since each user is presented with a different view of the "same" feed, we have a specific method for handling this type of feed. |
| Monthly Uniques |
Monthly Uniques is a measure of the number of unique readers of your feed(s) during a one month period. |
| Remote Feed |
An RSS or Atom feed which is hosted on the customer's server, wherein advertising code is added to the feed template by the customer. |
| Subscriber |
A subscriber is an individual who has subscribed to a feed and receives content updates from that feed on a regular basis. |
