PPC SEMMYs

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2010 SEMMY Award in the PPC category is … drum-roll, please …

Discovering Keywords On the Cheap
Tom Demers, PPC Hero | 2/3/09

Congratulations to our winner! Here’s a choice bit from the winning post:

And, I don’t think there’s any debate that keyword data is becoming a proprietary commodity for businesses who advertise online. As such, I think it makes a lot of sense to invest in building out a keyword list complete with actual data about how many times people will actually visit your site if you bid X, and about how many times people will convert (and at what price!) if you advertise against a given keyword.

Runners-Up

The top two runners-up in public voting were:

1. The Long Tail of Paid Search Account Effort
   Andrew Goodman, Search Engine Land | 6/29/09
2. 9 Effective Tips for a Better Landing Page
   Saad Kamal, Search Engine Journal | 2/2/09

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by

The judges listed below have made their choices, and the finalists in the PPC category for the 2010 SEMMY Awards are:

The Finalists

• 9 Effective Tips for a Better Landing Page
  Saad Kamal, Search Engine Journal | 2/2/09
• Discovering Keywords On the Cheap
  Tom Demers, PPC Hero | 2/3/09
• The Long Tail of Paid Search Account Effort
  Andrew Goodman, Search Engine Land | 6/29/09
• 7 Incredibly Valuable But Underused Free Tools For PPC Marketers
  Brad Geddes, Search Engine Land | 12/7/09

Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun. (Feel free to encourage them to vote for you; winners historically have actively promoted the SEMMYS to their readers.)

Here’s How to Vote

Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on January 29, 2010.

VOTE NOW IN THIS CATEGORY

(link will open in a new window)

Posts Judged by Adam Audette and Christine Churchill

Congratulations to the following nominees in the PPC category for the 2010 SEMMY Awards! Our judge(s) will narrow this group down to 3-4 finalists. Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.

• 9 Tips to Write Effective Google AdWords Copy
  Saad Kamal, Search Engine Journal | 1/12/09
• 9 Effective Tips for a Better Landing Page
  Saad Kamal, Search Engine Journal | 2/2/09
• Hey AdWords, Do You Offer GeoTARGETING, Or Just GeoSUGGESTION?
  Brian Carter, Search Engine Journal | 2/2/09
• Discovering Keywords On the Cheap
  Tom Demers, PPC Hero | 2/3/09
• Top 5 Free PPC Tools
  Page Christenbury, ROI Revolution | 4/29/09
• The Long Tail of Paid Search Account Effort
  Andrew Goodman, Search Engine Land | 6/29/09
• Microsoft adCenter & Google AdWords Resources to make your life easier when Yahoo Search Marketing is replaced by adCenter
  Brad Geddes, bgTheory | 7/29/09
• The PPC Hierarchy of Needs
  Virginia Nussey, Bruce Clay Inc. | 11/12/09
• 7 Incredibly Valuable But Underused Free Tools For PPC Marketers
  Brad Geddes, Search Engine Land | 12/7/09
• Top Questions Asked on Google AdWords
  Barry Schwartz, Search Engine Roundtable | 12/23/09

Posts Judged by Adam Audette and Christine Churchill

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2009 SEMMY Award in the PPC category is … drum-roll, please …

PPC Copywriting: The Evolution of a PPC Split Test
Linda Bustos, Get Elastic | 5/21/08

Congratulations to our winner! Here’s a choice bit from the winning post:

Many tests have found including numbers – whether a price, percentage or otherwise makes your ad stand out and improves click through. If you offer low prices, it may make your ad more attractive than others. If you want to deter bargain shoppers, a higher price can save you money on clicks and improve your conversion rate.

Runners-Up

The top two runners-up in public voting were:

1. AdWords 911: The 4 Step Emergency Fix for Dying AdWords Accounts
   Brian Carter, Fuel Interactive | 6/7/08
2. Split Testing Adwords: You’re Doing It Wrong
   Dan Thies, SEO Fast Start | 5/6/08

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by Adam Audette, Jennifer Laycock, and David Wallace

The judges have made their choices, and the finalists in the PPC category for the 2009 SEMMY Awards are:

The Finalists

• AdWords Quality Score FAQ
  Jeremy Mayes, PPC Discussions | 3/6/08
• Make Your Ads Better: Three Powerful Techniques
  Andrew Goodman, Search Engine Land | 5/5/08
• Split Testing Adwords: You’re Doing It Wrong
  Dan Thies, SEO Fast Start | 5/6/08
• PPC Copywriting: The Evolution of a PPC Split Test
  Linda Bustos, Get Elastic | 5/21/08
• AdWords 911: The 4 Step Emergency Fix for Dying AdWords Accounts
  Brian Carter, Fuel Interactive | 6/7/08

Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun. (Feel free to encourage them to vote for you.)

Here’s How to Vote

Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on February 2, 2008.

VOTE NOW IN THIS CATEGORY

(link will open in a new window)

Posts Judged by Adam Audette, Jennifer Laycock, and David Wallace

Congratulations to the following nominees in the PPC category for the 2009 SEMMY Awards! Our judge(s) will narrow this group down to 5-6 finalists. Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.

• Google AdWords 101
  Frank Watson, Search Engine Watch | 1/4/08
• Landing Page Optimization: Five Elements that Can Impact Conversion Rates
  Rob Reed, Pay Per Click Marketing Centricity | 2/1/08
• AdWords Quality Score FAQ
  Jeremy Mayes, PPC Discussions | 3/6/08
• Every Picture Tells a Story: Non-text Contextual Ads
  David Szetela, Search Engine Watch | 3/10/08
• Non-Text Contextual Ads: Quality Score and Bidding Strategy
  David Szetela, Search Engine Watch | 3/24/08
• The Secret of Tracking Yahoo! Keyword Data in Google Analytics
  John Lee, PPC Hero | 4/3/08
• Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics
  John Lee, PPC Hero | 4/8/08
• What Yahoo’s New Minimum Bid Means To You
  Brad Geddes, Search Engine Land | 4/28/08
• Make Your Ads Better: Three Powerful Techniques
  Andrew Goodman, Search Engine Land | 5/5/08
• Split Testing Adwords: You’re Doing It Wrong
  Dan Thies, SEO Fast Start | 5/6/08
• PPC Copywriting: The Evolution of a PPC Split Test
  Linda Bustos, Get Elastic | 5/21/08
• AdWords 911: The 4 Step Emergency Fix for Dying AdWords Accounts
  Brian Carter, Fuel Interactive | 6/7/08
• Instant (Bad) Karma’s Gonna Get Ya: AdWords Account Quality At Startup
  Andrew Goodman, Search Engine Land | 6/9/08
• 4 Steps to Avoid the Google AdWords Ignorance Tax
  Richard Ball, Apogee Weblog | 6/14/08
• What Should You Do When Quality Score Kills Your Keywords?
  Brad Geddes, Search Engine Land | 7/25/08
• The Nuances of Search Engine PPC Trademark Policies
  Dave Naffziger, BrandVerity | 10/1/08
• Google AdWords & PPC Strategy Flow Chart
  Giovanna Wall, PPC Blog | 11/5/08
• The 5 Biggest Mistakes in PPC Testing
  Brian Carter, Search Engine Journal | 11/24/08
• PPC Holiday Tips: It’s all about Execution
  George Michie, Search Engine Land | 11/24/08
• Paid Search – Tips On Closing The Loop
  Mona Elesseily, Search Engine Land | 12/1/08
• 9 Myths Of Landing Page Quality Score
  Brad Geddes, Search Engine Land | 12/8/08

Posts Judged by Adam Audette, Jennifer Laycock, and David Wallace

Let’s skip the corny, canned jokes and the awkward moments at the podium and just open the envelope, shall we? Ladies and gentlemen, the winner of the 2008 SEMMY Award in the PPC category is … drum-roll, please …

Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising
Greg Meyers, SEM Geek | 12/13/07

Congratulations to our winner! Here’s a choice bit from the winning post:

Whenever your company decides to move into TV, Radio and Print advertising, don’t forget to colleborate all of your creative and messaging efforts to the web and particularly the search engines. The purpose of this entire post is to reinforce the idea that all marketers need to accommodate all efforts to all media channels. Collaborating offline and online behaviors is still evolving and the better you can “marry the two” together, the better chance you have to maximize your results.

Runners-Up

The top two runners-up in public voting were:

1. How to Lower Your AdWords Minimum Bid
   Brad Geddes, eWhisper | 4/16/07
2. (TIE) Five Common Paid Search Mistakes That Can Sink Your Campaign
   Jennifer Laycock, Search Engine Guide | 11/6/07
3. (TIE) Starting from Scratch: A Paid Search Primer
   Ryan Gibson, rkgblog | 11/20/07

The winner and runners-up are welcome to grab the appropriate badge — we have a badge for both winners and runners-up.

How the Voting Ended

Here’s a look at how each finalist fared in the public voting:

Thanks to all who voted, and congrats again to the winner, runners-up, finalists, and all nominees. We look forward to reading your acceptance speech soon!

Posts Judged by Christine Churchill and Aaron Wall

The judges have made their choices, and the finalists in the PPC category for the 2008 SEMMY Awards are:

The Finalists

• How to Lower Your AdWords Minimum Bid
  Brad Geddes, eWhisper | 4/16/07
• Five Common Paid Search Mistakes That Can Sink Your Campaign
  Jennifer Laycock, Search Engine Guide | 11/6/07
• Starting from Scratch: A Paid Search Primer
  Ryan Gibson, rkgblog | 11/20/07
• Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising
  Greg Meyers, SEM Geek | 12/13/07
• How Can Small Business Compete in a Highly Competitive Paid Search (PPC) Market?
  David Wallace, Search Engine Guide | 12/17/07
• NUDE: AdWords Keyword Data Exposed With Google Analytics!
  James Zolman, Apollo SEM | 12/19/07

Congratulations to each finalist! Please grab a finalist badge and let your readers know that public voting on the finalists has begun.

Here’s How to Vote

Now it’s your turn to choose a winner! Please read each article above and decide which one you feel is the best. When you click below, you’ll be able to vote in this category only. To vote in other categories, please visit the pages listing those finalists. Voting is open now, and will close at end-of-day on January 30, 2008.

VOTE NOW IN THIS CATEGORY (link will open in a new window)

Posts Judged by Christine Churchill and Aaron Wall

The following are the nominees in the PPC category for the 2008 SEMMY Awards. Our judge(s) will narrow this group down to 5-6 finalists. Congratulations to all nominees! Please grab a nominee badge and let your readers know that public voting on the finalists is just around the corner.

• Understanding IP Targeting for PPC Campaigns
  Brad Geddes, eWhisper | 1/28/07
• 13 New Yahoo Search Marketing Patent Applications
  Bill Slawski, SEO by the Sea | 2/1/07
• Google Adwords Arrow Trick To Increase Click Through Rates
  Jeremy Schoemaker, Shoemoney | 2/6/07
• MyBlogLog tracking AdSense & YPN ad clicks on your site
  Jennifer Slegg, JenSense | 2/23/07
• Using Paid Search? Here’s How You Can Maximize The Impact of Your Ads
  Tamar Weinberg, 10e20 | 3/8/07
• How to Lower Your AdWords Minimum Bid
  Brad Geddes, eWhisper | 4/16/07
• Seven Habits Of Highly Effective Pay-Per-Click Advertisers
  John Ellis | 5/28/07
• Expand Your View on Google’s Quality Score and See Your Campaign Grow!
  Joe Kerschbaum, PPC Hero | 10/14/07
• Beginner’s Guide to Google Adwords Settings
  Patrick Schaber, Search Engine Guide | 10/17/07
• Google’s Behavioral Targeting Flaws Put Advertisers at Risk
  Eric Lander, Search Engine Journal | 10/26/07
• Five Common Paid Search Mistakes That Can Sink Your Campaign
  Jennifer Laycock, Search Engine Guide | 11/6/07
• 5 Additional Common PPC Mistakes
  Amber Benedict, PPC Hero | 11/7/07
• Challenges of Scaling Big PPC Management for Small SEM Shops
  Marty Weintraub, AimClear Blog | 11/15/07
• Starting from Scratch: A Paid Search Primer
  Ryan Gibson, rkgblog | 11/20/07
• Use These 5 Holiday Tips To Help Increase Your PPC Revenue
  Amber Benedict, PPC Hero | 11/28/07
• Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising
  Greg Meyers, SEM Geek | 12/13/07
• How Can Small Business Compete in a Highly Competitive Paid Search (PPC) Market?
  David Wallace, Search Engine Guide | 12/17/07
• NUDE: AdWords Keyword Data Exposed With Google Analytics!
  James Zolman, Apollo SEM | 12/19/07

Posts Judged by Christine Churchill and Aaron Wall