Monday, November 17, 2008

Life Without Toolbar PageRank

Available metrics are enough to make a fairly accurate judgement about the quality of a link.

  • How old is the site?
  • How often is new content added?
  • How many backlinks does it have?
  • How many of the major backlinks are controlled by the site owner or their associates?
  • Is the site part of a link selling network?
  • Does the site openly advertise link selling?
  • Does the site state that buying links will increase your rankings?
  • Does the site have the word or variants of SEO in it (even though unrelated)?
  • (Yahoo) linkdomain: example.com SEO (If site gets many results, that's bad)
  • (Yahoo) example.com SEO (a shorthand search for sites possibly in bad neighborhoods)

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