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Avocados from Mexico (APEAM) - Hispanic Market
The California market opened to Avocados from Mexico (AFM) in February 2007. Prior to 2007, only California avocados were available in the state. While AFM sales in the United States market have been exponential each year, a target area for growth was identified as the Hispanic market in the Los Angeles area, because of its sheer size and affinity for avocados. In addition, AFM’s market research showed that authentic messaging was shown to resonate with the group, compared to traditional nutrition or superior taste messaging used in the Anglo market.
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Cheyenne Regional Medical Center
We developed internal communication materials, a Web site and television ads, and is now in the process of creating advertising geared toward physicians.
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Liz Claiborne
CRT/tanaka and Liz Claiborne received a “Lifetime Achievement Award” for the campaign at the 2002 SABRE Awards. The campaign was named one of “The Best Campaigns of the Decade” by Inside PR magazine.
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Mirage Studios (Teenage Mutant Ninja Turtles)
The TMNT25 Web site successfully launched on January 1, 2009 and in the first week, received more than 55,000 page views.
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The George Washington Foundation
The George Washington Foundation’s discovery of George Washington’s boyhood home made history around the world. An Associated Press story, with photographs, was picked up by more than 700 media outlets worldwide. International media outlets covering the announcement included Reuters India, Agence France-Presse, NOS (the largest Dutch news service) and The Sunday Mainichi (a major Japanese weekly magazine).
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Tridium
“In a few short quarters, Tridium went from an unknown entity in the building automation and energy markets to a company that everyone has on their radar screens as the most innovative and up-and-coming company in the industry. We are the targets of competitors’ aims and on the very short list of solutions for end-user customers."
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AMERIGROUP Corporation
The program, called Reggae-TONE Your Body/Ponte en Forma con Reggeton, encourages participants to get involved through dance lessons, a dance contest and a healthy cooking competition with a celebrity chef from Telemundo. In addition, it provided an opportunity for AMERIGROUP staff to connect with members and potential members.
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Services
Today's consumers are savvy, discerning and intelligent. They do their homework, and they look to the third parties they trust - the media, bloggers and organizations - to educate them about the best products, services and entertainment opportunities. To be effective, companies must enter into a buyers' personal circle of influence in a smart, strategic way, creating experiences and building relationships that will influence their opinions and spur them into action.
CRT/tanaka understands what it takes to reach audiences in today's global market. We have remarkable experience in all aspects of communications management, marketing, branding, interactive and social strategy and design which spans our five offices in Richmond, Va., New York, Los Angeles, Washington, D.C. and Norfolk, Va
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Press Release
- Feb4
CRT/tanaka ranks as one of the Best Places to Work in Virginia
RICHMOND, Va. (Feb. 4 2013) – CRT/tanaka, the largest independent public relations and marketing firm based in Virginia, ranks 24th among the Best Places to Work in Virginia (small employers category) by Virginia Business magazine and Best Companies Group. This program identifies and honors the best employers in Virginia. The 2013 list consists of 80 [...] - Nov28
CRT/tanaka Invites Public Relations Pros to Share 2012’s Best #PR Moments on Twitter
RICHMOND, Va. (November 29, 2012) – As 2012 comes to a close, CRT/tanaka, an award-winning public relations and marketing agency, is encouraging public relations professionals to share their best professional moments on Dec. 5. “Best PR Day: A Year in Review from CRT/tanaka” will launch the hashtag #bestPRday on Twitter to start the conversation. CRT/tanaka [...]
Blog
From the Buzz Bin:
02/05/13 Is BlackBerry Ready to Lure Back Business Users?
By Jeff Wilson, APR (@wilson0507) Don’t call it a comeback. We’ve been here for years. There was a time –…
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02/04/13 Monday Afternoon Roundup: Which Brands Rose to the Top in #Superbowl47
By CRT/tanaka’s Brand Group Many of us watched last night’s game in eager anticipation of the latest innovations in the…
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