Do Not Track: Remarketers, Tracking Bugs, and Online Privacy

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MinneBar 6 Session

Website: wiki.thingelstad.com/wiki/Minnebar_6/Do_Not_Track

Topics: Privacy

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Time: 9:40 to 10:30

Room: Emerson

Track: Other

Garrick van Buren

Garrick van Buren is a web app product strategy consultant, web font expert, and open web advocate.

He has assisted Westlaw, Star Tribune, LifeTime Fitness, Sun Microsystems, Target, Best Buy, Orbitz.com, and countless start-ups in developing and maintaining a compelling, sustainable, web presence. Garrick co-founded and contributes to the MNteractive.com and PodcastMN.com communities, and continues to publish one of the first podcasts – The First Crack Podcast. Recently, Garrick has built Typerighter - a quiet, cross-device writing environment.

Jamie Thingelstad

Jamie is COO and CTO of 8thBridge, a pioneering social commerce startup. Previously, he served as CTO for leading financial publishers including the Wall Street Journal Digital Network, Enterprise Media Group of Dow Jones and MarketWatch, Inc. He was the founding CTO of BigCharts, the leading provider of financial tools and information to consumers and financial services companies via the web. In 1999, BigCharts was acquired by MarketWatch and the technology is still used by Dow Jones & Company today. In addition, Jamie has developed and managed products and technologies for properties including Barron’s, Virtual Stock Exchange, Dow Jones Newswires and Dow Jones Indexes.

The push for free online services and apps have given rise to an ecosystem of organizations that track, cross-reference, compile, and then resell you to advertisers.

• The federal government and the California state government are debating new privacy bills that would limit the collection and sharing of customer information.
• The FTC called for a Do Not Track system similar to the Do Not Call system for telemarketers.
• Microsoft, Apple, and Firefox have all added 'Do Not Track' functionality to the next version of their browsers.

In this session we'll discuss the issue of online privacy, customer information collection, tracking, and then demo some solutions.

Bug Image is from Do Not Track.

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