Increasing Investor Interest in Big Data
by Angela Guess
Justin Menza of CNBC reports, “Many big software stalwarts like SAP, Oracle, IBM and Teradata have been busy investing in their own big data solutions. SAP told CNBC last month that the three emerging technologies of cloud computing, mobility and big data are all growing triple digits. Adobe Systems is even looking to become the big data company for digital marketers. ‘As hundreds of billions of dollars moves online, we’re the company that helps create that content, deliver that content and help monetize that content,’ CEO Shantanu Narayen told CNBC last month… Narayen added that the next generation of marketing will leverage existing creative content, but it will need to be influenced by data analysis to improve the return on investments.”
He goes on, “While the big companies have been staking ground in this emerging market, that hasn’t scared off entrepreneurs. Data Collective, a venture capital firm focused on big data investments, is ‘pretty psyched’ about the emerging big data investment opportunities, co-founders Matt Ocko and Zachary Bogue told CNBC’s ’Squawk on the Street’ on Thursday. Most of the investments they are making are in enterprise big data companies.’We see a lot more big data plays that are sold into big corporations,’ Bogue noted. ‘That said, if we do see an interesting application that sits on top of a really interesting data set with interesting analytics that does apply to consumers, we’ll make an investment there’.”
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photo credit: 401(K) 2012