Ketchum
Break Through
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Our Work
Ketchum works with great brands from all around the world, and we pride ourselves on break through work that delivers results. If you’d like to learn more about our work, feel free to browse the case studies below.
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Softness Worth Sharing
Softness Worth Sharing
Motivating consumers to share softness.Kleenex Softness Worth Sharing
Ketchum motivated consumers to share one million free Kleenex products with their friends through the Kleenex "Softness Worth Sharing" program, resulting in a 925% increase in traffic to the Kleenex website and a 6.2% boost in in-store sales.more -
Absolut Stoop Life Movement
Absolut Stoop Life Movement
Creating street cred with Absolut.Absolut Stoop Life Movement
Ketchum helped combine ABSOLUT BROOKLYN’s DNA with Brooklyn’s neighborhood DNA to give the new flavored vodka real street credibility. As a result of a grassroots movement and a partnership with Habit for Humanity to build stoops for those in need, totalmore -
Häagen-Dazs Loves Honey Bees
Häagen-Dazs Loves Honey Bees
Creating a honey bee connection.Häagen-Dazs Loves Honey Bees
By creating the Häagen-Dazs Bee Board, Ketchum helped Häagen-Dazs champion the honey bee cause and connect with consumers (5.2% sales increase).more -
FedEx Panda Express
FedEx Panda Express
Expanding brand identity.FedEx Panda Express Takes Flight
FedEx carefully shipped pandas from China to zoos in Edinburgh and Paris on the FedEx Panda Express. Generating an estimated audience of 2.9 billion viewers and over 2,850 media clips, Ketchum and FedEx leveraged the shipments to expand brand identity in amore -
National Iced Tea Day
National Iced Tea Day
Creating a day for a brand.Snapple: National Iced Tea Day
We matched Snapple’s quirky and accessible brand to hungry social consumers through National Iced Tea Day, complete with bi-coastal celebrity Whitney Port as spokesperson and a free lunch giveaway from top New York City food trucks.more -
Go ‘Cuckoo for Crunchy Nut’
Go ‘Cuckoo for Crunchy Nut’
Celebrity + World Record = Going CuckooKellogg's Go ‘Cuckoo for Crunchy Nut’
We kicked off our campaign to tell a unique story for Kellogg’s new “Crunchy Nut” cereal with a Guinness World Record-winning event hosted by a celebrity and featuring the world’s largest alarm clock, along with an exclusive story in The New York Times. Ourmore -
PlayStation: UNCHARTED 3
PlayStation: UNCHARTED 3
A sales-record shattering campaign.PlayStation: The Nathan Drake Half-Tuck
In partnership with Sony PlayStation, Ketchum supported the “Half-Tuck” campaign for UNCHARTED 3: Drake’s Deception, resulting in a headline-making pop culture sensation. Coverage helped shatter sales records with more than 3.8million games sold on launch daymore -
Supporting Special Olympics
Supporting Special Olympics
Apolo Ohno tours China.Supporting Special Olympics & Apolo Ohno
Ketchum supported the Special Olympics Global Ambassador and the most decorated American Winter Olympics athlete - Apolo Ohno on his tour of China to promote the 2013 Special Olympic World Games.more -
Man Lives in IKEA
Man Lives in IKEA
A break through stunt that drove sales.Man Lives in IKEA
By allowing comedian Mark Malkoff to live in an IKEA store and film his adventures 24/7, we engaged millions of consumers on the IKEA website and ultimately drove store sales 5.5%. Traffic to the website increased by 6.8% over the previous January, withmore -
IBM at 100
IBM at 100
It was all about innovation.IBM at 100
Ketchum teamed up with IBM to turn the company's 100-year anniversary into a springboard for the future, instead of a nostalgic look at the past.more -
Barbie Gets Her Geek On
Barbie Gets Her Geek On
Ketchum helps Barbie get a new job.Mattel's Barbie Gets Her Geek On
Ketchum and Mattel launched a diverse campaign allowing consumers to decide what Barbie's career would be. More than 1 million people voted online before Computer Engineer Barbie was born.more -
Delta
Delta
"Keep Delta My Delta""Keep Delta My Delta"
Ketchum helped Delta fight a hostile takeover bid from US Airways and win. Ketchum developed a national public affairs campaign called "Keep Delta My Delta," to reach policy makers and the U.S. public through online grassroots outreach, local and nationalmore -
Cottonelle Great Debate
Cottonelle Great Debate
Do you roll over or under?Cottonelle Great Debate
In a provocative campaign for Cottonelle, Ketchum disrupted consumers’ “all toilet paper is the same” notion with “The Great Debate” commercial program, focused on the humorous and relevant “Do you roll over or under?” debate.more -
Cookie CAREavan
Cookie CAREavan
DoubleTree by Hilton Cookie CAREavanDoubleTree by Hilton Cookie CAREavan
Hilton DoubleTree leveraged a cookie CAREavan tour in ite brand re-launch to build brand awareness and tell its growth story.more -
Healthy Choice
Healthy Choice
Creating a viral digital coupon.Healthy Choice Progressive Coupon
Our idea for a coupon that grew in value as consumers "Like" the brand on Facebook triggered sharing among online Healthy Choice consumers, ultimately increasing the brand's "Likes" by 900%.more -
USDA SuperTracker
USDA SuperTracker
SuperTracker for monitoring one's dietUSDA SuperTracker
Ketchum worked with USDA to develop the visual design and user experience for the SuperTracker.more