Maison Kitsuné X Pernod Limited Edition Absinthe

Absinthe, often referred to as the “Green Fairy,” has been influencing artists since its introduction in the market at the beginning of the 19^th century. Gildas Loaëc and Masaya Kuroki, co-founders of fashion and record label Maison Kitsuné, dreamt years ago of designing a capsule collection inspired by the imaginary world of Absinthe. When Pernod Absinthe, creator of the first-ever commercially sold Absinthe in 1805 approached Maison Kitsuné, their idea turned into reality. The resulting capsule collection will be unveiled this fall along with the launch of a limited-edition bottle. Pernod Absinthe will release 1,805 bottles to celebrate the brand’s launch year.

One hundred years after its ban (Absinthe was outlawed in the US July 25, 1912), Pernod Absinthe continues to be a driving influence to the artist community. “Inspiring great art is in the heart of Pernod since its early days and continuing the longstanding relationship with the finest creatives in music, fashion and art is also part of our mission. The partnership with Maison Kitsuné is somehow very natural as we embraced common values of craftsmanship, attention to detail and excellence,” says Guillaume Petavy-Meynier, Brand Director of Pernod Absinthe. “It is a real pleasure to work with artists such as Gildas and Masaya and the results are even beyond our expectations and surely very inspiring for all. It is a great satisfaction to see that Pernod continues to inspire amazing artists around the world,” adds Mr. Petavy-Meynier.