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Tuesday, January 10, 2012

Advertising banners flying from the back of a plane are a classic sight at the beach, but don't work so well in a crowded metropolitan area. Enter Columbia's Bootcamp Lights. The Columbia start up is taking that concept to a new level with digital banner advertising from a custom-built helicopter that is flown over urban events.

“We take a message, the foundation of any campaign, and we display that message directly above prime locations,” says Bootcamp co-founder Kyle Benham. “We are capable of reaching areas unattainable by other forms of media.”

The company has flown messages for a variety of area businesses specially tailored to their needs. Using a helicopter allows for more precise message locations, as it did with last year's advertising campaign for Scores flown over the U2 concert at M&T Bank Stadium.

Bootcamp Lights celebrated their new social media tool, currently in beta testing, at this year's New Year's Eve fireworks display in downtown Baltimore. Users were able to send their New Year’s greetings to the world using the online tool, Facebook and Twitter. Bootcamp Lights plans to continue developing their social media platform in 2012. The application allows customers to connect with a company and livestream chat on the company's site.

Writer: Amy McNeal
Source: Kyle Benham, Bootcamp Lights