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    Give to end slavery in the Amazon. Partner in the launch of REBBL.

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    WATCH The Road to REBBL Series:
    Trailer | Episode 1 | Episode 2 | Episode 3

    Not For Sale is working to end human trafficking and modern-day slavery, a crisis affecting more than 30 million people today.

    Our mission calls for a new way of thinking. Tens of thousands of trafficked individuals are rescued each year, but it is not enough. Slavery continues to thrive as traffickers devise new ways of exploiting the vulnerable. How do we stop exploitation before it begins?

    This summer, Not For Sale is launching a social enterprise, REBBL, that will create job opportunities and social programs in the most vulnerable communities of the world.

    REBBL is a beverage company that combines ethically-sourced botanicals and ingredients to create body-balancing drinks that are good for your health, tastebuds, and the individuals that help produce it. But more importantly, REBBL will create job opportunities and help fund our social programs in the most vulnerable communities of the world.

    For REBBL to have the biggest impact possible, we need to develop a sustainable infrastructure in these communities. That's why we're raising $150,000, which will help Not For Sale create community farms that will provide ingredients for REBBL as well as sustainable food sources for the communities we work with. It will also help stabilize these regions with education, healthcare and other important programs.

    We have until the end of August to raise $150,000 for the Peruvian Amazon.

    Now the question is: Do you want to be a part of making history?

    -David Batstone
    President and Co-Founder, Not For Sale

    Tags: Human Rights International Development

    1. Update #14

      Posted on September 19, 2012
      spacer Friends and fellow abolitionists, Last year in Peru, nearly 50% of human trafficking took place in the Amazon—an area where only 11% of the population lives. This year, Not For Sale began working in the area to provide economic infrastructure and try to stop the cycle of exploitation. When we launched the... …
      spacer Friends and fellow abolitionists, Last year in Peru, nearly 50% of human trafficking took place in the Amazon—an area where only 11% of the population lives. This year, Not For Sale began working in the area to provide economic infrastructure and try to stop the cycle of exploitation. When we launched the Road to REBBL, we had no idea people would respond so passionately about creating hope and freedom in Peru with us. In order for REBBL, a beverage creating economic opportunities in vulnerable communities, to have impact in the Peruvian Amazon, there was a lot of initial development that needed to happen. We were blown away that over $150,000 in support flooded in--and in less than two months! As we celebrate such a big accomplishment, we want you to see the impact that contributions are already having in the Peruvian Amazon. So far: spacer By the end of this year, Not For Sale expects to provide more than 350 indigenous families with healthcare, economic and education opportunities. By providing individuals with the ability to work and learn in a safe, stable and dignified manner, we lessen the risk of trafficking and can break the cycle of exploitation. But we're not done yet! As REBBL makes its way into stores, you can now order bottles of Hibiscus Mint (the first flavor) online. As a thank you for following the Road to REBBL, we are making you a lifetime VIP member: Use the code "THE1STVIP2012" before October 15th for a lifetime 25% discount on all monthly auto-ship orders of REBBL. To order, visit REBBLtea.com. Thank you for being a part of this campaign. It was monumental in the history of Not For Sale and in the future of the Peruvian Amazon. Together, we can bring about an end to slavery. -Dave Batstone President and Co-Founder, Not For Sale

    2. Update #13

      Posted on September 2, 2012

      A celebration is in order!

      This summer, we introduced REBBL--a great tasting and world-class beverage that would help combat the root causes of slavery in the Amazon.

      In order for REBBL to create jobs and source ingredients from the Peruvian Amazon, Not For Sale needed to fund critical work in those communities. That included planting community gardens and providing job training, healthcare and education. So on July 10th, Not For Sale launched the Road to REBBL and set a goal of...

      …

      A celebration is in order!

      This summer, we introduced REBBL--a great tasting and world-class beverage that would help combat the root causes of slavery in the Amazon.

      In order for REBBL to create jobs and source ingredients from the Peruvian Amazon, Not For Sale needed to fund critical work in those communities. That included planting community gardens and providing job training, healthcare and education. So on July 10th, Not For Sale launched the Road to REBBL and set a goal of raising $150,000 in less than two months.

      It has been amazing to see the incredible support that people like you have given, sharing in the vision of bringing hope for some of the world's most marginalized. We're excited to announce that as of 12:00am on Saturday morning, we reached (and surpassed) the $150,000 mark! This means that together with REBBL, we will be able to have long-term impact in Peru in the fight against human trafficking and slavery.

      By joining us on the Road to REBBL, you have made a statement: Quality products that empower vulnerable communities can change the world. Thank you.

      Stay tuned for big news next week!

      -All of us at Not For Sale

    3. Update #12

      Posted on August 28, 2012

      New community gardens, artisan training for women and youth education scholarships. That's the kind of impact donations through the REBBL campaign have been having for more than 350 families in the Peruvian Amazon so far.

      This is the last week for fundraising towards our goal of $150,000. Nearly a thousand people have been a part of making this happen, and you still have time to be among the first to receive a 4-pack of REBBL. All it takes is a donation of $35 or more.

      Together, we...

      …

      New community gardens, artisan training for women and youth education scholarships. That's the kind of impact donations through the REBBL campaign have been having for more than 350 families in the Peruvian Amazon so far.

      This is the last week for fundraising towards our goal of $150,000. Nearly a thousand people have been a part of making this happen, and you still have time to be among the first to receive a 4-pack of REBBL. All it takes is a donation of $35 or more.

      Together, we can do this!

    4. Update #11

      Posted on August 21, 2012

      Friends,

      Thanks to the generosity of individuals like you, we have been able to raise more than $100,000 so far to address the root causes of slavery in the Peruvian Amazon. In addition, REBBL is now being packaged and sent to consumers whose purchases are already making a difference in those communities.

      I believe that REBBL represents the future of how we address injustice as a global community. It is a symbol of a revolution in which all products will be made without exploitation....

      …

      Friends,

      Thanks to the generosity of individuals like you, we have been able to raise more than $100,000 so far to address the root causes of slavery in the Peruvian Amazon. In addition, REBBL is now being packaged and sent to consumers whose purchases are already making a difference in those communities.

      I believe that REBBL represents the future of how we address injustice as a global community. It is a symbol of a revolution in which all products will be made without exploitation. This is why the success of this campaign is so critical.

      To reach our goal, we need to raise another $45,000 by August 31. Even if you can't afford to donate, I am asking you to set a goal of your own of raising $175. If each of us can personally raise $175 through our networks, we can reach our goal before the weekend. It might be through a bake sale for the Peruvian Amazon, seeing if your church can donate, or calling relatives who might be interested in supporting the cause.

      I'm challenging you to raise just $175. I believe we can do it!

      Use the "Invite Friends" button near the top of the page to help reach our goal.

      - Dave

    5. Update #10

      Posted on August 7, 2012


      We will now have until the end of August to finish raising $50,000 for the Peruvian Amazon. But REBBL is already off and out of the gate! Here's our third video update, this time from Dave Batstone and Palo Hawken (REBBL CEO).

    6. Update #9

      Posted on August 2, 2012

      When we sit back and look at the incredible response that REBBL has been getting, it's overwhelming. Over $92,000 has been raised in 22 days from people like you, and thousands of supporters worldwide have been tweeting, retweeting, posting, "liking," blogging, writing snail mail (though the numbers on that can't be verified), and emailing. We even have Forbes, Mashable, TechCrunch, and MLB players buzzing about REBBL as well!

      It might be bold (we might as well be bold if we want to raise...

      …

      When we sit back and look at the incredible response that REBBL has been getting, it's overwhelming. Over $92,000 has been raised in 22 days from people like you, and thousands of supporters worldwide have been tweeting, retweeting, posting, "liking," blogging, writing snail mail (though the numbers on that can't be verified), and emailing. We even have Forbes, Mashable, TechCrunch, and MLB players buzzing about REBBL as well!

      It might be bold (we might as well be bold if we want to raise $150,000 before Tuesday), but let's try to reach the $100,000 mark before the weekend. Possible? Yes. If you've already donated, keep the great momentum going, and click this link to share the message with your friends on Facebook! nfs.am/cHhWM

      If you've been waiting to donate, now is the time.

      Together, we're helping to empower more than 77 communities in the Peruvian Amazon. Because everyone should be free to live with dignity!

    7. Update #8

      Posted on August 1, 2012

      "It's not just about being in the right place at the right time but knowing what to do when you find yourself there." - Yesterday's story in Forbes about the launch of REBBL. Our actions are being heard around the world!

      We just passed the $90,000 mark with only 6 days left. That's huge! Thank you so much for the contributions you have made -- you are an essential part of this campaign! And Brent Lillibridge, an outfielder for the Cleveland Indians, has committed to give away 2 tickets...

      …

      "It's not just about being in the right place at the right time but knowing what to do when you find yourself there." - Yesterday's story in Forbes about the launch of REBBL. Our actions are being heard around the world!

      We just passed the $90,000 mark with only 6 days left. That's huge! Thank you so much for the contributions you have made -- you are an essential part of this campaign! And Brent Lillibridge, an outfielder for the Cleveland Indians, has committed to give away 2 tickets for every home game this season if we reach our goal by the deadline!

      You've probably already emailed, Facebooked, Tweeted, and Pinned (Pinterested?) about the campaign, but we can't stop now. After you donate, call or text 5 friends and ask them to join us in donating $35 or more so we can finish building REBBL's infrastructure in vulnerable communities of Peru.

      Exciting days and hours ahead--now's the time to amp up the buzz!

      - Dave

      P.S. Here's the link to the Forbes story on REBBL: www.forbes.com/sites/andyellwood/2012/07/31/right-people-right-place-right-time/

    8. Update #7

      Posted on July 30, 2012
      Watch the second video update on the Road to REBBL, straight from our team's trip to Peru this month. Trust us--you'll feel like you're riding on the boat too.

    9. Update #6

      Posted on July 29, 2012

      We're hosting REBBL launch parties all over the U.S., but what if you can't make it to San Francisco, Atlanta or Minneapolis? We've come up with the perfect solution: Throw your own REBBL launch party with your friends and family! Have a REBBL movie night and share the Road to REBBL series with your friends, family or church group. You can make popcorn, or turn it into a potluck!

      We've come up with a toolkit (nfs.am/czMN3) for planning your own launch party. Even if your friends...

      …

      We're hosting REBBL launch parties all over the U.S., but what if you can't make it to San Francisco, Atlanta or Minneapolis? We've come up with the perfect solution: Throw your own REBBL launch party with your friends and family! Have a REBBL movie night and share the Road to REBBL series with your friends, family or church group. You can make popcorn, or turn it into a potluck!

      We've come up with a toolkit (nfs.am/czMN3) for planning your own launch party. Even if your friends are hundreds or thousands of miles away, you can "hang out" on Google+ to watch the series together. Share your launch party photos with us and we'll post to our Facebook page!

      We are now less than two weeks away from the end of our REBBL campaign, with $70,000 still to raise for Not For Sale's work in the Peruvian Amazon, so use this as a way to help get the word out. We believe we can do this!!

      Download the Toolkit here: nfs.am/czMN3

    10. Update #5

      Posted on July 27, 2012
      spacer We're over halfway to our fundraising goal to work in the Peruvian Amazon for REBBL! Just yesterday, the very first bottles came off the conveyor belt, and starting next week we will begin shipping out 4-packs to those of you who have donated. If you have not donated yet, please... …
      spacer We're over halfway to our fundraising goal to work in the Peruvian Amazon for REBBL! Just yesterday, the very first bottles came off the conveyor belt, and starting next week we will begin shipping out 4-packs to those of you who have donated. If you have not donated yet, please do so and then share this with our friends so that you all can be among the first to taste REBBL too! To celebrate the arrival of REBBL's first bottles, we had a launch party last night in San Francisco at the Causes office... and SF Giants pitcher Jeremy Affeldt helped host! We're excited to announce additional launch parties in Minneapolis and Atlanta, and there's more to come. Join us! Minneapolis - August 2: https://www.facebook.com/events/264092143699596/ Atlanta - August 6: roadtorebbl.eventbrite.com/ And lastly, with just 12 days left in our campaign to raise $150,000, our momentum is continuing to grow! See what TechCrunch had to say: techcrunch.com/2012/07/25/causes-not-for-sale-rebbl/

    11. Update #4

      Posted on July 25, 2012

      We have some exciting news to share with you: This week REBBL officially launches into production! Here's the very first preview of the bottle itself. For every $35 you've donated, we will be sending you 4 of these bottles next month!

      spacer
      As you know, REBBL is a beverage company that Not For Sale created as a social enterprise to help accomplish our mission -- by creating jobs in economically...

      …

      We have some exciting news to share with you: This week REBBL officially launches into production! Here's the very first preview of the bottle itself. For every $35 you've donated, we will be sending you 4 of these bottles next month!

      spacer
      As you know, REBBL is a beverage company that Not For Sale created as a social enterprise to help accomplish our mission -- by creating jobs in economically vulnerable regions of the world. Soon, REBBL will begin sourcing key ingredients from communities in the Peruvian Amazon, which is what your donation will help enable.

      We're excited that REBBL becomes a lasting reality this week, and that supporters like you are on board and in the story. Be sure to keep recruiting others to join the #REBBL Cause!

    12. Update #3

      Posted on July 20, 2012

      It's the end of Week Two and we've already raised over $60,000! Our first batch of REBBL goes into production next week so we can send it to donors to sample. At the same time, several staff members are on the ground in Peru right now getting things ready to kick off.

      Thank you to those who have already donated. For those of you who haven't, I am asking you to take the next step with us: Can you donate $35 to help us make sure REBBL becomes a reality?

    13. Update #2

      Posted on July 17, 2012


      It's the end of week one and we're already over one-third of the way towards our $150,000 fundraising goal for REBBL!

      The momentum is incredible. Watch this week's update where Christina Hebets, our international operations manager, explains how the funds raised here will help end slavery in Peru by laying the groundwork for REBBL.

    14. Update #1

      Posted on July 10, 2012

      We’re so exited to see REBBL’s amazing progress. In just 6 hours, you and your friends have donated more than $38,500! Just as exciting, REBBL has already been featured by Mashable, a major news website! Watch my interview here: on.mash.to/O0chuu

      A huge thank-you goes out to those who have already donated. Please make sure to share the video with everyone you know so that we can make REBBL a huge success.

      ...

      …

      We’re so exited to see REBBL’s amazing progress. In just 6 hours, you and your friends have donated more than $38,500! Just as exciting, REBBL has already been featured by Mashable, a major news website! Watch my interview here: on.mash.to/O0chuu

      A huge thank-you goes out to those who have already donated. Please make sure to share the video with everyone you know so that we can make REBBL a huge success.

      We have 28 days to raise the remaining $111,500. Let’s make history together!

      In solidarity,
      Dave

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