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NADbank Releases 2011-12 Readership Study Results2011-12 Midyear Study Overview of Results -
2011/12 Readership Study HighlightsNADbank 2011/12 Readership Study Highlights
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Overview Results
2011-12 Overview of Results
Almost 8 out of 10 adults living in markets where daily newspapers are available read either a printed edition or visited a newspaper website each week. Migration to newspaper websites continues, but the printed edition remains...
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Market Insights
Method Used to Obtain Saturday's Newspaper
An analysis of newspaper readership on Saturdays demonstrates that Canadians are more likely to read Saturday's newspaper through a paid subscription. Click to learn more about paid subscribers of Saturday's issue.
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Data Library
Key Trends in Newspaper Readership
Weekly and weekday readership of printed newspapers is stable; declines continue for younger Canadians; stable for 35+
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News
NADbank YouTube Channel
NADbank Launches YouTube Channel
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Resources
NADbank Resource Centre
Welcome to the NADbank Resource Centre! Here you will find a collection of resource materials related to market and media research. Included in this resource area are presentations, reports, and articles
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Research Newsletter
Research Newsletter
The Research Newsletter is a monthly publication that provides NADbank members with current information on the study, tips and information on using the NADbank data effectively, and current news and information on the market research industry.
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Anne's Blog
If You Are Thinking One Newspaper Fits All, Think Again. Read Anne Crassweller's latest Blogs. Anne Crassweller is the President of NADbank Inc. You can follow her on Twitter
NADbank Tweets
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NADbank Newspaper ads induce action for a substantial portion of Canadian millennials t.co/dgfhqtfm #NADbankChat 3 days 1 hour ago.
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NADbank Canadian Millennials - - not the digital-only junkies you thought they were. t.co/dgfhqtfm #NADbankChat 3 days 5 hours ago.
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Quick Links
- February 2013 Research Newsletter
- Anne's Blog
- Integrated Newspaper Planning Tool
- 2011 Technical Report