News

2013

February 6, 2013

To Be or Not to Be, Social

Larry Allen, Real Media Group

Social needs to be ingrained in everything a brand does.

January 28, 2013

Think Global, Act Local

Larry Allen, Real Media Group

Our industry has no borders and the bits are traveling faster and faster from market to market

January 14, 2013

New Year, New Thinking

Larry Allen, Real Media Group, for ClickZ

It's that time of year again when we all take a moment, pause, recharge, reflect, and take stock of the last year.

January 11, 2013

Real Media Group Announces New Hire In New York

A Real Media Group Press Release

Danielle Andrews Joins Technology Sales Team as An Account Executive

January 8, 2013

Digital Marketing Trends of 2013

Featuring Real Media Group's Nicolle Pangis

40 Trends for 2013 that every digital marketer should read

January 7, 2013

Adapt and Survive

Nicolle Pangis, President at Real Media Group for Figaro Digital

Nicolle Pangis, Real Media Group President, discusses mobile, the distinction between online and offline and the ever-growing significance for brands of social media.

2012

December 21, 2012

WPP's 24/7 Media Touts Cross-Platform Monetization

Nicolle Pangis on Beet.TV

As consumer video viewing spreads across devices, advertisers increasingly will want tools and analytics to track, measure and reach those audiences.

December 19, 2012

How Email Could Turn Out To Be Mobile Advertising's Secret Weapon In 2013

Larry Allen, Real Media Group, for Business Insider

We've been hearing for the last three or four years that this is the year of mobile. Will 2013 finally be that year?

December 11, 2012

Good vs. Evil

Larry Allen, Real Media Group, for Business Insider

There always has to be a struggle between good and evil in any good movie or play (and even in the not so good ones) .

November 23, 2012

Online Brand-Building Means No More Click-Through

Larry Allen, Real Media Group, for M&M Global Blog

For most of its still-young life, online advertising has worshiped at the altar of the ‘almighty click-through’.

November 19, 2012

Who Needs to See Ads Anyway?

Larry Allen, Real Media Group, for ClickZ

Standards that would help drive a consistent currency and set of metrics that would give marketers a way to simply evaluate digital media and fa

November 9, 2012

3 Things The Online Ad Business Must Do NOW To Improve Its Credibility

Larry Allen, Real Media Group, for Business Insider

Over the last year there’s been much discussion of the many issues plaguing our industry that prevent us from truly accelerating growth.

November 9, 2012

Planning a Mobile Strategy

Nicolle Pangis, Real Media Group, for Fourth Source

Whether the ‘year of mobile’ has arrived in 2012 is the subject of much debate, but what cannot be argued with is that mobile is now more important than ever.

November 6, 2012

How To Succeed As A Woman In Ad Tech

News from Adotas, featuring Nicolle Pangis

Overcoming the Pressure to Be ‘One of the Guys’

October 18, 2012

Viewability: The Elephant in the Room

Larry Allen, Real Media Group, for Business Insider

Our industry is amazing. It is quite possibly the only industry where innovation can actually create more confusion, set back progress and defy logic. Take viewability for instance, we recognized a challenge in getting brand dollars from traditional media and instead of looking at the reasons why TV continues to dominate brand spend we shot from the hip and said “brands need validation that thei

October 18, 2012

People Power: Automation isn't everything

Larry Allen, Real Media Group, for ClickZ

In this era of automation, publishers can simply list their inventory on the exchange and the buyers will come. RTB is a virtual Field of Dream

October 12, 2012

How REM Taught Us Everything We Need To Know About Real-Time Bidding

Larry Allen, Real Media Group, for Business Insider

I'm heading out for Austin today for business and hope to catch a few bands at Austin City Limits. Waiting for my flight I decided to look through my music archives and came across R.E.M.'s Automatic For The People. It was a comeback album of sorts for REM, following their overly commercial Out Of Time.

September 21, 2012

Programmatic Buying - What's In It For You? (Also, What The Heck Is It?)

Larry Allen, Real Media Group, for Business Insider

Increasingly, programmatic buying is top of mind for buyers and sellers. Every advertising industry conference has a session on it. There are even entire conferences dedicated to the topic. It has had a major impact on how publishers and buyers interact. Yet, the surprising truth is that most buyers aren’t actually sure what it is. Nonetheless, they somehow know they need it -- like now.

September 20, 2012

Real Media Group Expands Publisher Connection to External Digital Ad Spend through Integration with Microsoft Ad Exchange

A Real Media Group Press Release

Real Media Group, a business unit of 24/7 Media, announced today the integration of the Microsoft Ad Exchange

September 6, 2012

Real Media Group Expands Video Formats and Opportunities

A Real Media Group Press Release

New Offering Provides Easy Ways for Advertisers to Add Actionable Ads to Branded Content

August 29, 2012

The Year Of Mobile?

Larry Allen, Real Media Group, for Business Insider

Every year for the last 3 years the pundits have been predicting The Year of Mobile. What exactly were they talking about?

August 22, 2012

Globalizing Sales

Larry Allen, Real Media Group, for Business Insider

Most publishers worth their salt are attracting audiences from outside their home market.

August 15, 2012

On Demand

Larry Allen, Real Media Group, for Business Insider

Media Buyers face an uphill battle every day. The pressure associated with planning and buying media can be a daunting task.

July 31, 2012

Here's How To Sell Your Platform To Media Buyers Who Have No Idea How It Works

Larry Allen, Real Media Group, for Business Insider

marketers Every day digital ad sales folks are asked to call on agencies and in an effort to evangelize, educate, promote...

July 25, 2012

Publishers Are Still Running Their Ad Sales Off Handmade Spreadsheets

Larry Allen, Real Media Group, for Business Insider

With the myriad of options available today in digital technology, how could publishers be so far behind...

July 18, 2012

Publishers Are Missing A Huge Opportunity By Ignoring Tablets And Smartphones

Larry Allen, Real Media Group, for Business Insider

Most of us who have worked in digital over the last few years have expected the day to arrive when we no longer needed physical keyboard

July 17, 2012

Audience Verification - Another Awful Idea?

Larry Allen, Real Media Group, for ClickZ

There is a lot of talk and hype surrounding audience verification these days.

July 11, 2012

These Two Media Companies Realized They Had To Evolve, Or They Would Die Out

Larry Allen, Real Media Group, for Business Insider

Media companies and agencies are struggling to keep up with the fast pace of digital media

June 28, 2012

It's Time We Had A Standard Way To Measure The Quality Of Ads

Larry Allen, Real Media Group, for Business Insider

Programmatic buying of ads has seemingly taken over display buying, offering agencies unlimited access to display inventory...

June 27, 2012

Real Media Group's Ad Serving Business Grows

A Real Media Group Press Release

Business Insider, Investing Media Solutions, Beliefnet.com and DirectorsLive choose 24/7 Open AdStream for its ad serving capabilities

June 20, 2012

Paula Burley Promoted to Director, Business Development at Real Media Group

A Real Media Group Press Release

Paula Burley Promoted to Director, Business Development at Real Media Group

June 20, 2012

Facebook RTB: A Win or a Miss?

Larry Allen, Real Media Group, for ClickZ

Facebook's announcement last week to allow real-time bidding (RTB) of impressions on the right rail of the site was big news...

June 20, 2012

Everything Changed When These Publishers Made The Leap To Digital-First Products

Larry Allen, Real Media Group, for Business Insider

My last few days have been interesting– I’ve been speaking with some of the major print publishers in the industry...

June 14, 2012

Real Media Group Announces Two Executive Promotions

A Real Media Group Press Release

Real Media Group, a division of WPP’s marketing technology company 24/7 Media, announced today the promotion of two executives.

June 6, 2012

VCs Funding Chaos

Larry Allen, Real Media Group, for Business Insider

If you’ve attended a digital conference in the last year it’s likely that you have seen the Luma slide at least once...

May 30, 2012

Amazon Readying a Mobile Ad Network ... Commodity or Quality?

Larry Allen, Real Media Group, for Business Insider

Last week I read an interesting post on how major upgrades in infrastructure typically spawn entrepreneurs to do the unbelievable.

May 22, 2012

Why Ads Should Be Like Music

Larry Allen, Real Media Group, for Business Insider

I'm sure after last week’s article on social media, you all probably expected me to jump on the Facebook train

May 16, 2012

Raging Social Marketing

Larry Allen, Real Media Group, for Business Insider

Everybody is going social and brands know social is a must buy. But the question they are all asking is “what to buy”?

May 15, 2012

BBN To Launch SNAP

In the News - Real Media Group

BBN To Launch SNAP – The First Social Media Listening Tool Designed for B2B Marketers

May 9, 2012

Until Now, There Was No Real Way To Know Who Saw Your Ad, Or If It Worked

Larry Allen, Real Media Group, for Business Insider

There is a great debate raging in the industry right now around “viewability metrics”.

May 2, 2012

The Power Of The Last Mile

Larry Allen, Real Media Group, for Business Insider

Mobile and video companies are getting a lot of attention in the press regarding their ability to address the shift in consumer habits.

April 26, 2012

Here's Why Mobile Advertising Needs TV To Be Successful

Larry Allen, Real Media Group, for Business Insider

There has been quite a bit of chatter lately about companion TV viewing on tablets and mobile phones.

April 24, 2012

Eliminate Media Fragmentation and Make Clients Happy

Larry Allen, Real Media Group, for ClickZ

Fragmentation is a word we don't hear as often as you might expect given the number of choices presented to marketers and their agencies.

April 10, 2012

Real Media Group Announces Availability of New Video Capabilities and Formats

A Real Media Group Announcement

Panache Ad Formats now fully integrated as part of 24/7 Video

March 27, 2012

Does the 80/20 Rule Still Apply to Web Advertising?

Larry Allen, Real Media Group, for ClickZ

Everyday when speaking with publishers, partners, and vendors, I'm asked, "How can we create more value for marketers?"

March 21, 2012

Here's What Advertisers Need To Know About Buying Video Online

Larry Allen, Real Media Group, for Business Insider

I've written many times about the topic of inventory quality, the importance of working with credible partners and the fact that not all inventory is created equal.

March 13, 2012

Why Automating Your Advertising is a Bad Idea

Larry Allen, Real Media Group, for Business Insider

Over the last year there have been many articles written on real-time bidding (RTB), automation and the publisher's need to connect to trading desks and buying platforms.

February 29, 2012

How Publishers Are Losing Half Their Revenue With A Bunch Of Advertising Platforms

Larry Allen, Real Media Group, for Business Insider

Publishers today are constantly approached by vendors with solutions that claim to provide them with a variety of ways to generate incremental revenue, streamline operations and attract more advertisers.

February 14, 2012

We Need A New Way To Define Ad Impressions

Larry Allen, Real Media Group, for Business Insider

It seems simple, but if you really think about it, what is an ad impression anyway?