Self-Regulation

Active Participant in the Digital Advertising Alliance’s Self-Regulation Program

Real Media Group continues its participation in the Digital Advertising Alliance’s Self-Regulation Program. Through the Program, Real Media Group continues its leadership position in the evolving discussion between the online advertising industry and consumers about responsible data-based marketing practices, transparency, and trust.

As part of the Program, Real Media Group will be implementing the Ad Choices Icon with the primary objectives of enhancing consumer trust in online advertising and addressing concerns around the collection of consumer data.

The Advertising Option Icon allows consumers to make informed choices about online privacy and equips them with a better understanding of the behavioural ads served to them. To get a sense of how the Advertising Option Icon will look, and the type of information and consumer choices that will be provided, click here: realmedia.com/common/adchoices-example.html then click on the “Ad choices” on the upper right corner.

Transparency and choice are very important to us at Real Media Group and compliance with the Framework is vital for all industry stakeholders—advertisers, agencies, publishers, and ad networks.

Frequently Asked Questions

Who served this ad?

If you have landed on this page as a result of clicking on an online ad, that ad was served to you by Real Media Group.

Where can I learn more about how Real Media Group selects their advertising?

Click here to read more about Real Media Group’s privacy policy and advertising practices.

What choices do I have about interest-based advertising from Real Media Group?

Real Media Group is firmly committed to protecting the privacy of Internet users and fostering user confidence in the Internet, Internet advertising and direct marketing. We continually evaluate innovative ways to protect online user privacy while also offering our clients the ability to own and use information regarding their interactions with their customers.

Additional Information

For those users located in Europe, you may simply opt out of receiving interest-based advertising by following the directions located at www.youronlinechoices.com.

Visit www.AboutAds.info or the Network Advertising Initiative to learn more about online behavioral advertising and to see your opt-out choices from other companies participating in the Program.