Tips and Tactics for Selling Online

December 11, 2012

4 Reasons Why Amazon is Your Biggest Competitor this Holiday

In many cases it doesn’t matter what you sell, who you sell it to, or what industry you are in, Amazon will always be your biggest competitor. Why? Check out this infographic from Thompkins International which explains how price, selection, convenience, and experience gives Amazon a leg up against competitors.

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Six Strategies for Brick and Mortar Retailers Competing in a Digital World

Randall Stone, senior partner and director of customer experience and retail design at Lippincott, has been helping retailers to identify, design and communicate brand experiences to their customers for more than 25 years. His client experience includes Starbucks, Foot Locker, RadioShack and The Limited, among others. Mr. Stone has identified several retail strategies that are being used to enhance in-store shopping experiences this holiday season and beyond.

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Holiday Shoppers Spent $26.6 Billion Online

Online shoppers have spent $26.6 billion to date this holiday season, according to comScore, marking a 13% increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending – Monday, Dec. 3 ($1.117 billion), Tuesday, Dec. 4 ($1.362 billion) and Wednesday, Dec. 5 ($1.051 billion) – bringing the total number of billion dollar spending days for the season to seven.

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How to Create a B2B Social Media Sales Strategy that Actually Works

It’s easy to fall into three traps when setting out to create a social media sales strategy for a B2B professional services firm—or for any B2B marketer. Here are three key takeaways from this blog posts by Jeff Molander from Molander & Associates, Inc.

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3 Ways to Protect Your Customers During the Holiday Rush

By Andreas Baumhof

As holiday shopping kicks into full gear, there’s still time to protect mobile customers and ecommerce revenues before it’s too late by adding the following measures to ecommerce sites. Here are three ways you can protect your customers during the holiday rush.

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Will Retailer's Registers Jingle This Holiday Season?

By Erin Lynch

Deloitte polled more than 5,000 consumers on their spending habits and the survey gauges shoppers’ expectations and intentions for the year-end holiday season. With a broad range of data, this infographic offers key findings for regional and national retailers, industry executives, and media.

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Improve Conversions by Enhancing Product Videos

By Dr. Melody King

When it comes to product videos, it cannot be a “if you build it they will come” mentality. You need to put the work in and make it engaging to your customers. Here are a few tips that will help you increase your viewership and maybe even boost conversation rates.

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Dooney & Bourke Expands Global Online Shopping with Pitney Bowes

By Erin Lynch

High-end leather goods retailer, Dooney & Bourke, is anticipating a boost in sales and a better shipping service for international shoppers through the use of a new Pitney Bowes ecommerce software. The retailer expects that the new program will take the guessing game out of international shipping costs for consumers.

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Related Whitepapers

• 2012 B2B E-Commerce Survey: Results and Trends

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