Chief Business Marketer

January 10, 2013

Advertisement

White paper: Divide & Conquer: Using Predictive Analytics to Target, Segment and Optimize Marketing.

Volvo Trucks Launches iPad App and Online Game

By Beth Negus Viveiros

To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants. Within the Fueldrop game are clues, which the player can use to find additional clues embedded within Volvo Trucks’ Facebook page, Twitter feed, U.S. website, videos, ads and issues of Driver’s Digest, Volvo Trucks’ North American customer magazine. Every two weeks over a 16 week period, a participant who has found the clues needed to complete a phrase will be randomly drawn to receive an iPad.

Read Full Story

Advertisement

White Paper: Tracking Phone Leads: The Missing Piece of Marketing Automation
Download this white paper to learn how to track inbound phone leads back to specific ads, web pages, and SEO and PPC terms. See exactly which ads are working and which should be stopped. Get credit for every lead and dollar your campaigns generate.
Download Now

Top 4 B2B Digital Content Strategies for 2013

By Gavin Finn

Today’s B2B customers are driving the sales process and expect a more hands-on interactive experience. As a result, companies are looking for new ways to captivate and engage their customers to shorten the sales cycle and drive revenue. Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.

Read Full Story

Don’t Forget Personal Touch in B2B Networking

By Beth Negus Viveiros

Social media networks like Facebook, Twitter and LinkedIn are great for networking, but old school techniques like handwritten follow-up notes should also be part of your repitoire. B2B marketing consultant Andrea Nierenberg shares thoughts on ways marketers can be social online and off to differentiate their brands.

Read Full Story