Influence is shifting, is your business shifting with it?
Technology is changing the game with marketing practices that have been relied upon for years are delivering diminishing returns.
Brands are looking for effective ways to drive Earned Media and are having to make trade offs between reach and consumer intimacy to get their message noticed.
Who we Trust is playing a much bigger part in our buying decisions and thanks to social media, consumers are increasingly influencing each other.
The good news is that technology is helping marketers learn what consumers think and want. Armed with this knowledge brands are able to generate significant earned media through authentic consumer endorsement.
At PeerIndex weβre helping brands understand and reward influence by connecting with topically influential consumers.
Watch our short video on how brands are successfully engaging Influencers with PeerIndex.
For more information on effective influence marketing campaigns, contact us:
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